My thoughts on why companies fail at web marketing

These are my thoughts only, but over several years and working with multiple companies, I have come to understand and know what works and what has not worked in the area of SEO and web marketing. I will say that I believe the number one thought or impressions I have are working with companies that do not seem to know how to work with their web SEO specialist or sometimes even their own sales force. I often find that companies refuse to let people know some of their greatest achievements or sales. The world needs to know your success stories, how you won them and got them and why. Why were you chosen over the bigger and more financially larger competitor, what happened you ask how did you do it. I have many times found that the salesperson made the right connection at the right time and thus was in there to tell the story before anyone else. You or your company became the consultant, the expert and they trusted you over the other companies that came later. I find that even in this high tech era, personal contact still can turn the key to the sale. Marketing on line is similar, people want to know more about your company and what it does. Companies that just stay quiet and allow a company to guess or try to put together a winning marketing campaign is in many instances doomed to fail. By telling your specialist the little things, the reason you are unique then it can be told to an audience that may contain that one big multi million dollar player who makes the decision. Tell the world why you can do things that others can not. Tell your potential customers that you have the programming, the technical expertise to help them.  Helping a person, save them money, make them more sales these are reasons that people will choose you and buy from you. Do not be those companies I have seen fail, be these companies that want to work with you to make them better! Remember that your SEO expert and web marketing person has your best interest at heart. If that person is successful and brings you leads, you will keep using them because it is worth it to them!

Well more to come and remember we only succeed if you succeed!

More to come

Joe Rossini