It's not just the link that can cause problems, it's the website that links to your site (the 'source site'). If the majority of links to your site come from empty profile pages, forum profile pages and similar sites, Google's new Penguin algorithm will discount those links.
"For
example, like I was looking at the negative SEO case [...] and
basically, the content owner played hundreds of links on empty profile
pages, forum profile pages. Those links with the new Penguin were
discounted.
But
like if you looked at the page, it was pretty obvious that the links
were placed there for a very specific reason, and that’s to game the
ranking algorithms. But not just Google’s but any other ranking
algorithm that uses links.
If
you look at a page, you can make a pretty easy decision on whether to
disavow or remove that link or not. And that’s what Penguin is doing.
It’s looking at signals on the source page. Basically, what kind of
page it is, what could be the purpose of that link, and then make a
decision based on that whether to discount those things or not."
The new Penguin algorithm ignores these links
The old Penguin algorithm penalized
websites that had a lot of these links. The new Penguin algorithm
simply ignores these links, i.e. they have no value at all (positive or
negative). I think on the whole this is good for the customer and well bad and time consuming for black label SEO specialist.Google Panda demotes or adjusts your rankings down — it does not devalue
"Gary
Illyes from Google told us Google's new Penguin 4.0 algorithm devalues
spam, ignores it -- but Panda demotes the spam by adjusting the
rankings down.
Gary told us in the interview, when we asked about Panda devaluing versus demoting, '[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.
As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works."
Gary told us in the interview, when we asked about Panda devaluing versus demoting, '[S]o essentially, if you want a blunt answer, it will not devalue, it will actually demote.
As you may remember, Penguin 4.0 now devalues links by ignoring them, as opposed to demoting or penalizing the links. But that is not how Panda works."
Google
to divide its index, giving mobile users better & fresher
content
"Currently,
Google has a single index of documents for search. Google's Gary Illyes
announced they plan on releasing a separate mobile search index, which
will become the primary one. [...]
It’s unclear exactly how the mobile index will work. For example, since the mobile index is the 'primary' index, will it really not be used for any desktop queries? Will it only contain 'mobile-friendly' content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage."
It’s unclear exactly how the mobile index will work. For example, since the mobile index is the 'primary' index, will it really not be used for any desktop queries? Will it only contain 'mobile-friendly' content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage."
As yu can see alot is happening in Google world. More to come soon.
The above info came from Axandra...............................
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