Tuesday, March 22, 2016

What is in a domain name?

You need a trustworthy domain name

Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before. Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you're in another country, use the official top level domain of your country.
Order your domain with a renewal period of 2 or more years to show search engines that the domain is not a throwaway domain.
Do not use more than one hyphen in your domain (better avoid them at all). Domains with hyphens often look spammy, especially if they contain many keywords.
Of course, it is possible to get high rankings with a brand new exotic domain, but it is more difficult.

I say buy the names the .net,.org. around your main .com

Remember if you are going to brand yourself remember this is an important decision so think long and hard and do not try to search to see if it is available have an expert do it for you. The name you use is for your branding! Branding is not to be taken lightly.  More on branding soon.

Joe

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