What is AMP?
The AMP (Accelerated Mobile Pages) project is an open-source initiative aiming to improve the performance of the mobile web. It was launched by Google last October.
In simplified terms, AMP strips out most of the elements which cause web pages to load slower on mobile devices. For example, JavaScripts, unneccessary navigational elements, and a lot of traditional ads. HTTPS is mandatory for AMP pages.
On February, 24th, Google announced that AMP pages will be displayed in mobile search results:
“Now when you search for a story or topic on
Google from a mobile device, webpages created using AMP will appear
when relevant in the Top Stories section of the search results page.
Any story you choose to read will load blazingly fast—and it’s easy to
scroll through the article without it taking forever to load or jumping
all around as you read. It’s also easy to quickly flip through the
search results just by swiping from one full-page AMP story to the next.
AMP is great for browsing the web on mobile devices, because webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases, they’ll load instantly. It’s how reading on the mobile web should be—fast, responsive and fun.”
AMP is great for browsing the web on mobile devices, because webpages built with AMP load an average of four times faster and use 10 times less data than equivalent non-AMP pages. In many cases, they’ll load instantly. It’s how reading on the mobile web should be—fast, responsive and fun.”
AMP pages will be highlighted in the mobile search result pages with this marker:
More to come soon.
No comments:
Post a Comment