When I started this long journey twenty years ago, there was not much to talk about except blinking text and Yahoo, Netscape and AOL search engines. Wow things have changed, now you get video, you get audio, you get databases, you get interactive everything so how can you make your web site work better. I say you make it work in stages but first upgrading the web site to the latest web standards. Make sure your web site can work on a I phone or Android phone. How about on a tablet device. Once your website has the latest internal programming make sure you have new keywords and titles and descriptions. Now that your website is updated, make sure that the big boys know it is there and that can be done by telling the directories to look for you.
Ok you have done the basics now lets add some nice pictures and graphics with internal descriptions. How about making your site do something to draw customers. We offer a color selector for metal building companies that allows for potential customers to make color selections and see how their new building will look. This makes you look a bit different than other vendors.
How about adding a zip code finder for land or a favored business. I want to find the best web site company in 66085 (me) find it for me. Again you are a bit different.
One that is often asked is can I sell from my web site? of course you can by adding an e-commerce shopping cart and let those hot leads turn into new customers. E-commerce continues to grow and soon very soon maybe in the next four to five years on line sales will surpass brick and mortar sales. You must be there if you sell items to customers.
Social media well it was not around twenty years ago but now Facebook is actually old!! You should be there, you should have a Facebook, twitter and LinkedIn presence. I believe ti is important to be there.
How about a blog? Oh yes talk, talk, talk about things you like or can do and people will follow you. I like talking and so will you.
Ok more next time and remember we can help you with all of the above if you want it.
Talk soon
Joe 913-244-6132
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