So, how can you tell if your press release is newsworthy? Here are some examples of great times to write a news release and even put it on the wire:
-
New product niche offerings
-
Industry firsts
-
New products
-
Significant distribution gains and large new accounts
-
Niche new accounts that have significant distribution
-
Availability in a new region
-
National consumer sweepstakes
-
Partnerships
-
Acquisitions
-
New CEO
-
Strategic announcements designed to get ahead of bad news (layoffs, rats in warehouse, etc. etc.)
-
Awards
I have been writing PR releases for some time they are not easy to do because you must do them right and use good grammer :) not always my best:) I use spell check and also my best checker (Brenda). More info:
Just remember that a PR release done on a regular basis can and will increase your brand and ultimately your SEO rankings.
More later.....
Joe Rossini
No comments:
Post a Comment