More Google stuff

"A theory: The next Google Penguin update, expected to roll out before year’s end, will kill link spam outright by eliminating the signals associated with inorganic backlinks. Google will selectively pass link equity based on the topical relevance of linked sites, made possible by semantic analysis.

Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin “penalization” will be eliminated."

New Bing tool.....
 "we are happy to announce the general availability of the Bing Mobile Friendliness Test Tool and also would like to dive a little deeper into the more specific factors that determine mobile friendliness and provide more understanding how these factors impact your site."


On Twitter, Google's Gary Illyes confirmed that Google does not index content that is hidden in a JavaScript array. Google said similar things before. If important parts of your content require JavaScript, you might want to reconsider your website design. What does this mean??? it means that many of us in the past stuffed the internals of program such as a slider with code etc, now this is not quite as effective.

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.

What is the difference between SEO and paid search marketing?

SEO (search engine optimization) concentrates on the regular "organic" results on Google, Yahoo, Bing, and other search engines. If your website is listed in the regular results, you don't have to pay for each click.

If you use paid search marketing to advertise your website on search engines, you pay for every click. Your website will appear in the "sponsored results" section of the search results page.

Organic SEO provides lasting results

Paid search marketing is great because it provides quick results. You will get the first visitors minutes after the launch of your paid search campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.

To achieve high rankings in the organic search results, you have to develop good web pages and good links that point to your site. It takes much longer to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.

In the long run, SEO is a much better value than paid search marketing. If you have a business that is meant to stay, SEO is the way to go.

More to come soon.........