Correctly Using the TITLE Element
For maximum effect, the should be no longer than 60
characters (including spaces)</b> and have correct grammar. Be sure not to
abuse this element by "stuffing" it with keywords. This increases the
chance of search engines banning your webpage and simultaneously
decreasing the likelihood of catching the visitor's attention—neither of
which are a good thing!</p>
<p>
In search engine terms, the <title> element is said to carry
significant weight, meaning that words appearing in this element have a
significant importance. Given that this element carries so much weight,
it should accurately describe the contents of the webpage while still
containing your target keywords.</p>
<p>
</p>
<p>
<b>To ensure that this element does not get buried by HTML &
JavaScript code, it should be located at the very beginning of the
<head> element.</b></p>
<p>
The title is probably the most important part of your site to
evaluate, as it is the most frequently searched component by search
engines, and should state exactly what your site is about, without use
of any superlatives. To get high rankings, the title must include your
most important keywords. Example of a Title: "Dave's Interior Designs -
Decorating the Inside of England's Homes".</p>
<p>
Given that search engines place a great degree of emphasis on the
<title> tag, many people assume that using more than
one tag will increase their ranking. This is not true, even though many
spammers continue to use multiple tags.
A well-constructed page should contain ONLY one
tag, which should be the very first tag
inside the tag.
Search engines can easily detect the use of multiple
tags and have been known to ban Websites
that employ such spamming methods!
More to come!
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