Where do your eyes look on the search engines?

From Alandra this is a neat article: New eye-tracking study: people ignore ads on the right

"Approximately 90% of participants looked at the sponsored results above the organic results in each search task. [...]

Fewer participants looked at the sponsored results on the right side of the page – only 28% of participants looked at these results on Google and 21% on Bing. [...]

100% of participants looked at the organic search results in each search."