Are you looking for a way to present your non profit organization to the world in a manner that encourages donations? Are you passionate about your cause, but unsure of where to start in the marketing of that cause? If so, then you need to brush up on Internet marketing strategies and web page promotion.
You do not have to be an expert, but it helps to understand what works
and what doesn't if you are considering outside help. If not, then it
can place you in the driver's seat to take charge of your
and most effectively position your organization against others in your
industry and against the bad economy. So what web page promotion and strategies actually work? In short, these:
1) Community networking.
networking sites like Google-Plus, Twitter, and Facebook, are changing
the way that people connect with one another. They quickly and
effectively allow people to establish potentially invaluable
connections, and they do it free of charge. While it may be wise to
advertise on these platforms, you don’t actually have to fork out a
single dime in order to take benefit of the invaluable platforms that
these companies offer. By creating customized connections based on a
user's expressed likes, hobbies and interests, a social networking site can give highly targeted leads, which may in turn produce donations and referrals.
2) Need an opinion.
pays for non profit organizations to keep up with what they are doing
within their profession. Having an opinion on matters that pertain
directly to the cause is helpful, because those opinions may be
expressed in a blog entry and blasted out to tens of thousands of
followers and friends on the social networks. Of course, it pays to have
your most compelling copy revealed upfront. Write good headlines and
use those to attract interest. The larger your footprint is on the web,
the more that revenue will start to trickle in, and it doesn't take many
devoted followers to looking the marketing going on its own.
3) Never disconnect from the real world.
is common to think that Internet marketing should be kept entirely
online, but increasing the visibility of your site in the "real world"
can do much for your success online. As you work your way into online
non profit growth potential, be careful not to ignore the tried and true
methods and how they can work for you rather than against you moving
With all these tips working for the benefit of your non profit organization,
you will see a climb in traffic. How you handle that climb in traffic
makes a huge difference in the ultimate success of your fund raising
This was a neat article and I think good info for all those non profits out there. Until next time!