anything is possible

Looks like the KC Chiefs are going to be AFC West champions! Anything is possible if you believe and try hard.

Top 10 search engines for beginners!

This is an interesting article:
http://netforbeginners.about.com/od/navigatingthenet/tp/top_10_search_engines_for_beginners.htm

Merry Christmas all

Merry Christmas all!!!

A strong close to the year!

just letting you know a few success stories we have had in the last weeks of 2010

We published www.strykertactical.com
We were chosen by Referral Leaders International to create their national web page
We sold Pat Apple Construction of Louisburg Kansas (He is also a state senator)
We sold McCorkendale Construction Specialist Inc of Belton Missouri to build their new web site
We will be publishing Woman's in Networking Johnson County Kansas web site
We will be adding an e-commerce shopping cart to www.ecsxtal.com
We will shortly be publishing a new e-commerce web site for www.plastecs.com of Boston Mass.
We will be updating and adding a new e-commerce shopping cart for www.actioncoffee.com
We were chosen business of the month by the Raymore, Missouri chamber of commerce
We will be updating and adding a blog, facebook page, linkedin page and a video to www.kuecker.com

More to come in 2011!

A featured business

Today I feature www.strykertactical.com. of Harrisonville, Missouri.

Stryker Tactical provides the finest available custom-made tactical gear, as well as other products and accessories, to U.S.contractors, law enforcement, military professionals and the general public. They trust and depend upon Stryker Tactical. Our primary focus is safety.

Located in the greater Kansas City area, Stryker Tactical is a leader in the customization of tactical gear. We stand behind our custom-made products, which are produced in the United States and meet the highest of quality and safety assurance standards. At Stryker Tactical, safety is of utmost concern, and we look forward to providing you with your tactical gear and accessory needs. Feel free to contact Stryker Tactical for additional information; members of our professional staff look forward assisting you.

In this day and age, being prepared is important, visit www.strykertactical.com.

e-commerce 2011

It is my belief that trends will show that 2010 led us to what will be a break through year for e-commerce in 2011. Think, it is just too easy to go on line and buy. Yes, shopping, getting the taste and feel of a purchase can never be challenged but the ease of purchase from your home is so productive and time saving that business can not help but to want to jump on the band wagon.

Let us help you in 2011, we can bring the world to your business.

Joe Rossini

Positive signs

I am finishing the year strong and I believe I am seeing very good signs for a strong 2011!

Net neutrality info

Take a look at this:

http://www.mercurynews.com/bay-area-news/ci_16912898?source=rss

Just because the web site looks nice does not mean it will work!

Recently I was told by a person that she was sorry I did not like her web site. The person did not understand when I told her that the web site was nice but the internals were not properly programmed for the search engines. I meant no disrespect at all, I simply wanted to help her to the next step.

Looks of a web site is important but I have seen some crappy websites sell a lot and rank high in the search engines. You ask me why and I say that they took the time to do the little things like have a good title, a good description, good keywords, good cross links and much more.

No one is perfect but you can try to seek perfection and make that website the best it can be and then see the benefits of referrals and sales!

Joe Rossini

Remember, planning for 2011 starts now.

As we end 2010 I am confident that 2011 will be a better year with a better economy. I believe that if you wish to increase your sales, it can start with bettering or increasing your on line visibility. Consider a web SEO internal check to see if you can do better with the search engines.

Strongly consider adding a blog maybe two and write in it and define your company and watch people come and read. Recently I added a spurt of blog entries and Google bumped me up six places! Yea! Blogging although tedious does work.

If you do not have a Facebook present consider adding one, it is easy and actually fun. Oh yes do not forget Twitter too!

Have you thought about Facebook marketplace to sell something? How about Google pay per clicks?

Rossini.com has been in business fo rover 16 years so if you need help, we are here to assist you.

Joe R

Barns and Noble on line sales soar!

More evidence that on line sales do work!

http://www.internetretailer.com/2010/12/14/barnes-nobles-second-quarter-web-sales-soar

More evidence that e-commerce has surged ahead to break the recession!

More good news about recession busters and e-commerce is one of them. If you want to increase your sales, look to e-commerce to do it!

http://www.internetretailer.com/2010/12/20/free-shipping-day-boosts-sales-delivery-deadlines-loom

250 billion in on line sales!!

It is surging fast on line sales will hit 250 billion by 2014! If you have never thought of on line sales or e-commerce, you should, the future is here now and expanding. Read this article. Also if you need advice, my company is there to help you!

http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/

E-commerce sales are going strong in 2010

This link is a neat article that says that maybe our economy is coming along. 12% increase in e-commerce on line sales so far this year.

http://www.memphisdailynews.com/editorial/Article.aspx?id=55055

What can you do with e-commerce?

I have often been asked how can I use e-commerce for my business. Let me share a few uses of e-commerce:

www.strykertactical.com provides the finest available custom-made tactical gear, as well as other products and accessories, to U.S.contractors, law enforcement, military professionals and the general public. Stryker will sell the bulk of their sales in 2011 from e-commerce!

In 2011, www.plastecs.com (shopping cart coming by the end of the year)sells solar cells and solar panels and kits for school experimentation. Jim will sell the bulk of all of his sales in 2011 by using e-commerce!

Lake Mary Center of Paola Kansas is a non profit and it uses e-commerce to sell cards, gifts and cook books on line. You can see these at http://www.lakemaryctr.org/merchandise.html

In 2011 www.ecsxtal.com will start to sell some selected stock on line. ECS Inc. International has grown to become one of the most recognized and experienced manufacturers of frequency control management products in the world.

These are just a few examples of companies using or about to use e-commerce for their business. I believe e-commerce will continue to grow and I believe that there just might be a use for e-commerce for your business!

A neat new scheduling product from www.masterwarecorporation.com

Please take a minute to look at a neat product released by Masterware of Overland Park, Kansas. This is just one of many new and innovative products that this company has and they can do customer programming for you should you need it. Please take a look at http://www.masterwarecorporation.com/ultimate_scheduler.html.

e-commerce

Need help with e-commerce? We can help, just give us a call!

Stryker Tactical is getting visited

Our newest web site www.strykertactical.com is getting visitations and sign ups for their newsletter section. This is an e-commerce web site that carries some neat and unusual items.

New web release!

Rossini.com announces the release of www.strykertactical.com. Stryker Tactical provides the finest available custom-made tactical gear, as well as other products and accessories, to U.S.contractors, law enforcment, military professionals and the general public.

e-commerce

I am creating an e-commerce shopping cart for www.plastecs.com. I believe that e-commerce done correctly is the way to go for any business hoping to sell on-line. Plastecs should be completed by early next week.

a neat marketing newsletter

http://www.cornerofficemarketing.com/newsletters

Your e-mail address

I can not believe how many times i get a business card that does not have an e-mail address or web page address on it. What gives? The Internet is the most powerful way to get your name out and to market. Always put your e-mail on your business card. always put your web address on your card. people surf and look at a web page or send e-mails when you least expect it. If you do not have an e-mail or web page call me, I can help!

Rossini.com wins award from the Raymore, Missouri chamber of commerce

Rossini.com was chosen as November business of the month for the Raymore Missouri Chamber of Commerce. Visit our work at http://www.raymorechamber.com/

Total approach

When you look for a web vendor dont just look at how cheap you can get a web site but look at what is the vendor going to do for you other than just creating a pretty site. key words, CSS web programming, SEO and more.

More good business ideas for the web

A nice few pearls of wisdom by Jim Edwards (I agree with all of these)

Pillar 4: Make Value-Added Offers

Most people don't make offers on their websites. Their web pages look like everyone else's and say basically the same things. You must make offers on your site that spur people to action. Offer a discount or faster service. Give an incentive to come in today. Most important: Make your offers big, bold and obvious on your site while giving people a reason to do business with you right now!

Pillar 5: Drive Traffic

You won't make a dime with your website if the right people don't see it. The fastest way to drive traffic is to buy it, specifically with the Google AdWords pay-per-click program. Pay-per-click means you only pay when someone clicks your "sponsored" ad on the search engine listings, and Google's AdWords is the largest pay-per-click advertising network. However, make sure you set up a "geo-targeted" campaign when starting out so only people in your local area see your ads (instead of wasting time and money showing your ads to people who could never patronize your local business).

Pillar #6: Local List Building

Building up a local following that you communicate with using online tools rates as one of the smartest and most cost-effective things every local business can do. Whether through email, text, Twitter or Facebook (or some new tool), communicating with a targeted group and providing value-added information and offers can bring huge rewards. One coupon with the right offer to the right audience can turn a ho-hum Thursday into a blockbuster sales day.

Pillar #7: Consistent Follow-Up

The biggest online marketing mistake I see people make is NOT following up with prospects and customers. Use email and other communication tools to keep in contact with your prospects and customers and give them reasons to do business with you (by making offers) while providing useful information they want. As a wise man once said, "The fortune is always made in the repeat business."

Business consulting

Had a great meeting Friday with a potential client. The key I feel is to ask questions then try to shut up and listen. What Brenda and I found is that this person has many of the same problems that many small business have. one is to try to focus, two is to find new clients, three, to learn that your own ideas about yur business are sometimes the best and so you should act on them.

At Rossini.com we are more than just a web company but we are a solutions provider an din many ways a consultant to our customers. Give us a try and see what we can do for you.

An article about search engine marketing

In the internet savvy world as we have it today, the demand for the search engine marketing for all the websites have become very essential. These are the tools which make the websites rank higher in the search engine result pages. Therefore, there are many SEO Companies who help these websites acquire the much needed web presence. But to have a web presence in the tech-savvy world is not enough. The real challenge is to be the top notch website in the search engine result pages.

To acquire the required position online, the websites try to popularize their sites in maximum possible way so as to gain the required position. These are the ways to reach out to maximum number of people at a time. But a lot of work has to be done over here as the websites have to attract their online customers who are in fact very precious to them. That is what the SEO Companies are there for. They help the websites in all possible ways to get to the top position in the Search Engine Result pages with its various tools, the Search Engine Marketing being one of them.

Through the Search Engine Marketing tool, when these websites appear in some of the Search Engine Pages, their popularity is supposed to be enhanced with more and people visiting their web pages or clicking on the same. Actually how the entire process works is that, when someone has search for some specific thing, he enters some keywords related to his search in some of the Search Engines. Then automatically, many pages related to the search will be displayed. The webpage containing the most appropriate and relevant answer to the query of the visitor is always placed on the top of the search engine result pages. As more and more visitors click on the page, it gets higher ranking in the Search engine result pages. Therefore, as this way, websites also get to build a good link with the other websites, the SEO Companies are also correctly called as the Link Building Companies.

Moreover, as the entire process works on the clicks that a page gets, the most common and prevalent mode of payment to the Link Building Companies or the SEO Companies in through the Pay per Clicks mode or PPC. These days, seeing to the high end result that one gets from the PPC, these modes are becoming popular among all the websites, who come to an SEO Company for their Search Engine Marketing tool.



Under Creative Commons License

An article about one of my customers and conveyor systems

When it comes to selecting the best conveyor system within your business, you will have to realize there are various kinds. The more popular ones are roller conveyor systems and chain conveyors. No matter which system you ultimately decide on is crucial that you go for the best one that benefits you. Needless to say, most businesses have got to take on financial restrictions so that might also play a major factor in final choice but must not be the sole thing in your consideration.

A decent, good quality, roller conveyor or conveyor rollers (determined by which area of the country you reside in) shall do a very nice job in working with your businesses shipping and delivery, packing or warehouse preferences. The typical roller conveyor system is generally quickly recognizable to the majority of individuals who have ever seen the interior of any warehouse. Conveyor rollers are created to take care of most entry level needs for ones standard warehouse, nonetheless, it isn't usually created to push around enormous, hefty items. A roller conveyor system is good for cardboard boxes, totes or other light-weight items approximately around 44lbs but anything more than that will prove overweight for the system to move around safely and effectively.

Chain conveyors are similar to roller conveyors aside from that they're driven with a chain system therefore they'll tackle much bulkier loads. The automotive industry particularly favors using chain conveyors as they can efficiently move about large, heavy items for instance cars and engines. From the expenses perspective however, the chain conveyor systems will be a whole lot more pricey and often involve maintenance to keep in good shape. Chain conveyors are a good solution for manufacturers of enormous operational scope.

Kuecker Logistics Group offers a wide variety of conveyor systems such as:

* Sliding Shoe Sortation
* Accumulation
* 24 Volt
* Truck Loaders
* Tilt Tray Sortation
* Transportation
* Spiral Belts
* Vertical Reciprocation
* Cross Belt Sortation
* Pop-up Wheel Sortation
* Spiral Chutes
* Gravity

Our company services a variety of industries with our conveyor products, distribution centers, text book distributors, convenience store distribution centers, major retail store and book distribution centers and much more. For some detailed in formation about our various industries please visit http://www.kuecker.com/installations.html

Flash still hurts you in Google rankings

Neat article in Google web blog about Flash:
http://googlewebmastercentral.blogspot.com/2010/11/what-feeling-even-better-indexing-of.html

more keyword info

I have over the last two days spent hours researching keywords and phrases for one of my customers. I have learned a lot. I now know that patience and research are very important when choosing the right keywords. I also would like to say that looking at your competitors and what they use is also a neat little trick. You know, just because they are using them does not mean you can not use them too:) Intelligence gathering is not only used in war :)

More coming

Joe Rossini

Did you know?

Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Google Places

A neat place to have your business listed. It takes a bit of time but well worth it.

Ways to bring traffic

A few tips from Site Pro news:

4. Social Media Sites

From Facebook to Twitter to LinkedIn, social media sites can provide a lot of traffic and word of mouth advertising for your site. For me, even though I haven’t worked these sites to their fullest potential, I still get traffic from them. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. While not exactly in the same group, I have had some success with YouTube videos which also bring in targeted traffic. Don’t ignore these social media and video sites in your traffic strategies.

5. Email Marketing and Follow-up Lists

This is another one of my major sources of “repeat visitors” to my sites. You must be constantly building up your different contact lists for further follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.

All caps and spam filters

Did you know that if you put all caps in the subject line and in the body of your e-mail that it stands a good chance of being blocked as spam! Just FYI

Good key words

Do you know what a good key word is? Look at what you do in your profession and write down as many words that describes your profession. Once that is done drill down even further and you will have found some good keywords. (Joe Rossini)

Title page

Did you know that when you have your web paged designed and programmed that the internal title is very important. Some people do not even put in a title! The search engines look at your title tag, do not forget it. Need help with your web site? www.rossini.com can help you. Oh yes sign up for my newsletter that will be coming out this month!

RLI

I have joined a neat networking group called RLI. We are now the vendor of choice to develop their main website. We anticipate a December 1 to 15 launch. I will keep you posted.

Start a blog!

Do you have a blog? I know, we all look at FB and post here but you should also think about having a blog. We use Google Blog Spot, it is easy to set up and guess what, Google see's all!! :)

E-mail marketing

Ever think of e-mail marketing? One thing I tell all of my clients is start your own opt-in list. An opt in list are all of your friends and business associates that talk to you now. These contacts should be your target first mail list. Start by sending out a special or a newsletter. I often tell my clients that the first way to increase your sales is to go after those who are already clients! Start an e-mail list today.

If you need help just ask me, I can help.

A neat article about web marketing.

http://www.webpronews.com/topnews/2010/10/14/search-marketing-isnt-just-seo-and-ppc

a new laptop yea

On Sunday I bought a new Toshiba lap top with the new windows 7...ohhhh man what a difference from Vista. If you can get to Vista 7 get there! Brenda has a Toshiba too and loves it. I am upgrading from an Acer. The Acer was good way back but now well what a productivity boost for me.

Just a note, if you need high speed wireless, we offer it!

Is Facebook good for your business?

I got to be honest, I use facebook a lot but what I have found is it is really just as it sounds a social network for people to just talk. yes companies are on Facebook but I really think bottom line is that you are better off with your own web page and using Twitter and Link In for your business. This is just my opinion but I do believe it.

Web searches are down!

This is part of a neat article I thought you would find interesting. If web searches are down then it is more important than ever to keep people coming back. It is important to do mailers and keep the site interesting.

Americans Searching 16% Less Than They Were a Year Ago
Nielsen Releases July Search Market Stats

5 comments Thursday, August 26, 2010

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By Chris Crum
5
Buzz This

Nielsen released its version of the U.S. search market rankings for July today. Google is of course on top with 3 out of 5 searches (64.2%). Yahoo came in second with 14.3%, leaving Microsoft in third at 13.6%.

Yahoo and Microsoft both gained in month-over-month share (2% and 4%, respectively). This is all good for Microsoft, as Bing has now completely overtaken Yahoo's organic results in the U.S. and Canada. We'll see our first glimpse of how this is working out next month.

"In terms of a Year-on-Year comparison there has been little change in Google's share but more significant movement amongst its closest competitors," says Nielsen. "MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%."
Nielsen July Search Stats - People Searching less in general?

We now offer branding services

Rossini.com now offers full turn key marketing by offering a brochure, a web page and business cards starting as low as $5000.00! One look, one feel all from one vendor with over 16 years of experience.

Rossini.com announces a new customer!

Rossini.com is proud to announce the release of our newest customer web site http://www.mulchkingdom.com/.

Mulch Kingdom is a family owned company that has developed and built its entire focus around customer service, integrity, professionalism, and providing quality services. Mulch Kingdoms goal is to assist you in improving landscapes and enhancing the beauty of Kansas City.

By servicing both residential and commercial clients, Mulch Kingdom can accommodate small and large scale projects. Mulch Kingdom consistently offers the most competitive pricing, on time delivery, and in the manner our clients ordered. Mulch Kingdom not only offers delivery, but also provides services to move the materials to the exact area needed, or complete installation solutions.

Please feel free to visit Mulch Kingdome at http://www.mulchkingdom.com/

Branding

I am proud to announce that our company will now be able to offer our customers a total branding package. We now have both Photoshop and Adobe InDesign 5 and can now create your brochures, your tri-folds and your web page and yes even your matching business cards. In essence, we can make and design one complete package for your company. Your brochure and your web page will look coordinated and all from one source...Rossini.com.

An article that is oh so true!

This has nothing to do with web page creation but it is oh so true anyway. You get what you pay for in our business too:

Well, since I never buy new power equipment (I just recycle other folks
old stuff), I am probably not the right person to give opinions on
buying new. But I was going to spend my scarce money on a new mower, it
would NOT be at one of the "big box" stores and certainly not at
Wal-Mart. Who is going to set it up for you and make sure that it is
running correctly? Some high school drop-out getting minimum wage? Who
is going to repair it if something goes wrong? (Most of the big box
stores have arrangements with local repair guys who you will never see
or talk to, and they are paid very little for their work).

You may pay a couple of bucks more when you buy a name brand (Toro,
Snapper, Honda, etc.) from a local franchised dealer, but he will stand
behind the equipment. Also, he won't sell you some piece of junk - he
doesn't want to have to deal with the problems of it falling apart in a
couple of months.

I run our town's semi-annual "Clean-up Day", and I cannot tell you how
many almost new "Big Box store" lawn mowers we get that end up in the
dumpster. Even the laborers helping out won't touch them, and they are
pretty resourceful. I guess the rule of thumb I was taught still holds
true: you get what you pay for.

Are we going to be a Google world?

With a new Google operating system about ready to launch based on a Linux open source operating system. The question is, is the Microsoft monopoly coming to an end. I believe we are moving to an on line world. Google has the money and the size to pull off the change.

How can this affect us? You will see more reliance on the web and the net. I look for a higher speed net or expanded existing net. Alot of more info will be in large databases and this might be a bit scary. I see yu and I wanting newer more powerful computers so we can do more and more with the new speeds and offerings. Google will push its Android and Apple with its products.

Be prepared it is coming and faster than you think!

Keywords are they important?

I just did a keyword search for the word mulch...I got 100 different returns, some mulch I did not know could be mulch :) The point is, keywords are important and some much more than others!

You need to just sit and think, what would I search on to find things about mulch and then write them down. Once you write them down give it to a Pro and let me :) the pro expand upon your list and then you really will have a good list.

article writing

Another way to get your web site noticed is to write an article about your product or company. Lets say you make and sell coffee, write an article about the different varieties of coffee beans and countries of origin. Write me an article and I will post it here and other places if you are a support Rossini.com customer. We can also write you an article from scratch using Tom Rambo our content specialist. Remember, content is king!

Joe Rossini

Plainly Speaking

Plainly Speaking by Tom Rambo contract content creator for Rossini.com

If you’re creating content for your company’s web site, consider carefully who your audience is. If you’re selling to other professionals in your industry, then jargon is fine. They expect it. If, however, your product or service is directed at the average consumer, the language you use should be everyday, conversational English. Including industry jargon on your web site is not going to impress them – in fact, it’s likely to do just the opposite.
If industry terms must be used, then define these terms for your reader and explain to them what this item or service does and why that’s important. You’d be surprised how many times potential customers are driven away to a competitor when they look at your web site and don’t understand what you’re talking about.
The question most people want answered is “What’s in it for me?” Anything you say on your website needs to answer that question effectively. For example, just saying that your business is “family owned” doesn’t mean anything. How does that benefit your customer? A better choice might be, “Our business is family owned, which means when you come in to see us with questions, you’re talking to someone who can make a decision and give you answers on the spot. Always let the customer know what’s in it for them!

My thoughts

As we go into a well deserved holiday for most of us, I want to wish all of you that might read my blog a great, safe and happy weekend. Enjoy, recharge and know that I believe things are slowly getting better.

Talk soon

Joe

RSS Feeds for all of you that do not have time to blog!

By Sharon Housley in RSS

If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan…

Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:

1. Saves Time

RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information.

2. Timely

RSS feeds are timely. RSS feeds will automatically update themselves any time new information is posted, so the information your subscribers receive via their RSS reader or news aggregator is timely.

3. Spam Free

RSS is free of spam. Subscribers don’t have to worry about wading through huge amounts of spam in an attempt to get to the information they are actually interested in.

4. Opt-In

The RSS subscriber chooses what they want to see, and what information they wish to receive. Knowing they have full control, and that they do not have to provide any personal information to subscribe, they will be more likely to opt-in.

5. Unsubscribing Is Easy

It is also easy to unsubscribe from an RSS feed. If they do not like information contained in an RSS feed, they can simply remove the RSS feed from their RSS reader or news aggregator in order to unsubscribe.

6. Alternate Communication Channel

RSS provides you with an alternate communication channel for your business. And the more channels you provide, the more opportunities you have to connect with your customers and potential customers.

7. Expands Audience Through Syndication

The very nature of RSS is that it is designed specifically for syndication (i.e. publication by others). And wide-spread syndication can expand a company’s reach and strengthen the company brand.

8. Can Increase Backlinks

When an RSS feed is syndicated, it can increase the number of links back to the original website. And additional incoming links will often help a website rank better in organic search rankings.

9. Increases Productivity

RSS increases productivity, allowing people to quickly scan new posts and headlines, and only clicking through and spending time on the items of interest.

10. Competitive

Whether you decide to implement RSS feeds or not, your competitors likely will. So one way to remain competitive is to implement RSS feeds and other web 2.0 technology, and not allow your competition to get ahead of you.

Negatives (Cons Against Using RSS)

1. Not Widely Adopted Yet

Outside of technical circles, RSS has not yet been widely adopted. While it is becoming more and more popular, it is still far from being a mainstream technology.

2. Content Can Easily Be Copied

Content contained in an RSS feed can easily be copied and replicated, regardless of whether you want it to be or not. Few aggregators respect the copyrights of content contained in an RSS feed.

3. Tracking Subscribers Is Difficult

It is very difficult to accurately track the number of subscribers who read an RSS feed or the items contained in an RSS feed. This is due in part to the fact that at its heart, RSS is all about achieving the widest syndication possible.

4. Source Origination Difficult

It is sometimes difficult to discern the origin of an RSS feed item. When an item is syndicated, the source is not always indicated. The metrics available are not always reflective of the traffic received.

Weigh the pros and cons of implementing an RSS feed as a communication channel, and determine whether the benefits outweigh the risks in your own situation.

Neat social media article

This article by SKGT

Blogging, tweeting, friending. Odd sounding verbs, these. Not sure you'll find them in the "verb" category in the dictionary ~ at least not yet. Give them time. "Ain't" made it in, and that verb didn't have nearly the grassroots support of these three.

Indeed, this triad of "new verbs" are both the result and the harbinger of the most prominent types of social networks and Social Media Marketing in the world today: personal and professional blogs (with RSS feeds so you can stay "tuned in"), Twitter (the "mini-blog" suited to the info-bites attitude and fast-forward pace of our lives in the 21st century), and Facebook (the global water-cooler). As the Bible says of Faith, Hope, and Love, these three remain. Blogging, Twitter, and Facebook: which is "the greatest of these" remains to be seen.

[A Cruise or an iPad and the Latest Marketing Report on Email!]

In the realm of the online marketplace, however, it's no contest. The wínner is: all three of them. They are the leaders of the newest form of network marketing and one of the most effective: Social Media Marketing.

Why is it so effective? Three reasons that are particularly attractive to small business and other entrepreneurs: low impact/annoyance factor, cost effectiveness, and a viral spread of information.

1. Low Impact (and therefore low annoyance factor) :-

In the same way that email rapidly replaced telephone contact and so called "face time," blogging, Twitter, and Facebook are replacing other more traditional forms of marketing, and for the same reasons.

Emailing became the norm for the "sender" of information because it was easier (both physically and emotionally) than making a phone call or meeting with someone in person. Email grants immediate completion and instant gratification: No getting a busy signal or, worse, an answering machine or voice mail inbox that required you to leave a message (wherein you might say the wrong thing and not be able to erase and re-record) and no having to carry on an unscripted conversation with someone in person (wherein the same dangers were ever present). The receiver was equally blessed by the ability to respond (or not) at his or her leisure and with the same assurance of faux pas-free "conversation."

Social Media does the same for marketing by freeing the marketer to place his or her "ads" at any time, around the clock, 24/7, rather than to some PR office or publisher's schedule, while simultaneously granting the target audience the ability read/view and/or delete at will instead of having to dispose of or recycle the publication, and all for the low, low price of . . . well, nothing.

Which naturally leads us to reason number 2.

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2. Cost Effective ('cause it's free!) :-

Well the section header pretty much says it all. You can't get much more cost effective than "free," and all of these Social Media Marketing venues are just that. Free as the air you breathe ~ which, by the way, is how many viruses spread.

3. Wherein a Virus can be Your Business's Best Friend :-

Remember the "water-cooler" metaphor above? Years ago, in the traditional brick and mortar model of business, the water-cooler was the place where employees would gather to socialize during breaks, exchanging pleasantries and information, introducing the "new guy" to the old guard, telling jokes and showing off pictures of their pets or the new baby.
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Long after the physical water-cooler had been replaced by bottled water, "hanging around the water-cooler" remained a metaphor for the casual meetings and conversations that took place among people in the physical spaces of a business environment. Whatever the place, the close physical proximity inherent to "hanging around the water-cooler," made it equally easy to pass along a cold or flu bug with the jokes and those pictures of your little ones.

As it is in the physical world, so is it in the virtual, and it is in this way, especially, that Social Media Marketing is effective. Facebook is an especially good example of the virtual "water-cooler" inasmuch as people "meet" there and exchange information (including jokes and pictures of the fam) and provide the perfect growth environment for spreading a "virus" in the form of word-of-mouth marketing.

It's little wonder, then, that adopting Social Media Marketing is a good idea for your small business. And it's kind of comforting to some of us, after all, that even here, in the virtual business world, we can find in these new fangled technologies an echo of tradition and a sense of continuity that is familiar and reassuring.

Titles are important

This is a neat article you might enjoy:

Article Submission Guidelines: How To
Format Titles Correctly

by Steve Shaw | Published in: Business/ECommerce

Did you know that many publishers have formatting requirements for titles in their article submission guidelines, and if your article violates those guidelines it can be declined?

Yes, even if your article is superb, it can still be declined for a silly formatting error in the title.

Titles are amazingly important!

Are you spending enough time on your titles? Most likely you spend serious amounts of energy on your articles, but are you throwing together a title at the last minute and thinking that it doesn’t make any difference?

Well, it does.

The formatting guidelines of publishers are also in place to help your article look its best and get the most attention possible. If you abide by these title rules, you have a better chance of your article getting picked up for publication, and you create the best chance possible of attracting the attention of your target readers.

Below are 5 of the most common formatting requirements for titles:

1 - Put Your Title In Title Case.

This means that the first letter of every major word should be capitalized. You may also capitalize common words such as "the", "to", "a", and "for", but that is optional. DO NOT USE ALL CAPS IN YOUR TITLE. And do not capitalize only the first letter of the first word of your title. Rather, capitalize the first letter of each major word.

2 - Use Proper Spelling and Grammar in Your Title.

If you have grammar and/or spelling errors in the title, it leads the publisher and reader to believe that the rest of the article may also be low quality. Your title must be properly written. Any mistakes in an article title can lead to an immediate decline.

For example:

Incorrect grammar: How To Choose A Article Distribution Service

Correct grammar: How To Choose An Article Distribution Service

If you are targeting keyword phrases and one of your key phrases has a grammar or spelling error in it, then don’t use it, especially not in your title!

3 - Your Title Must be at Least 2 Words Long.

The purpose of your title is to tell the reader what your article is about, and one-word titles don't offer much help. Many publishers require that your title be no shorter than 2 words. Ideally your title should be long enough to indicate the specific topic of your article.

For example:

A too short title: Cars

Better title: Top 5 Family Friendly Fuel Efficient Cars

4 - Your Title Should Not be Enclosed in Quotes.

Just type your title in the title field--there is no need to put quotation marks around the title.

5 - Your Title Should Not Have a Period at the End.

There is a theory that a period at the end of a title serves as a mental stop to the reader and can deter them from reading further into your article. Whether or not that is the case, many publishers consider a period at the end of a title to be bad form and will decline articles on this basis.

Have you committed any of these title formatting mistakes? What changes will you make to your next article title so that they fulfill these common article submission guidelines?

Used furniture for sale

One of my clients www.proseinc.com is a specialist in the sale of remanufactured and used furniture sales for the business arena. Please visit www.proseinc.com to learn more about their products. Prose is a proud reseller of remanufactured Steelcase 9000 products.

PR releases do work

I have been doing more and more on line PR releases and I find that they have if written correctly an immediate impact on search rankings and sales. You must think about the article you wish to promote and the idea or company. Write a PR release in word first and check grammar and spelling.

More to come soon on this important topic.

Joe Rossini

more content writing tips.

This is another neat article to look at when you are writing content.

http://www.sitepronews.com/2010/05/24/15-proven-copywriting-techniques-to-help-improve-your-sales-conversions/

Let a professional do it!

Let a Professional Do It… by Tom Rambo
These days, having a web site for your business is critical to your success. If your competitors have a presence on the web and you don’t, you’re letting revenues get away from you without ever even knowing what you missed. Obviously you understand that, because you’re here at Rossini.com.
You also need to understand, however, that having a web site is only half of the equation. The look and feel of your site is how you make your first impression to your customers. Some people think that bells and whistles are what make a site jump out and get people’s attention, but the truth is, most of your potential customers just want the facts about your business presented in a clear, easy-to-understand, easy-to-use format.
The words on each page of your web site provide visitors to your site with the message you want to deliver. The quality of those words can make a significant difference in how potential customers regard your business. Text that is boring, uninspiring and cliché will have them off looking at your competitor’s site in a hurry.
By the same token, you want the words on your site to clearly explain what it is that you do. Have you ever looked at a company’s web site and had no idea when you were finished looking at it what that business actually did? It happens more often than you’d think.
By engaging the services of someone who writes professionally, you’re assured that the text on your site will be a well-crafted reflection of who you are and what your business is all about. A professional writer will help you with your choice of ideas and words so that your web site truly separates you from the pack! Talk to us about how engaging the services of a professional writer can help your web site rise to the top!

7-things-to-stop-doing-now-on-facebook: Personal Finance News from Yahoo! Finance

7-things-to-stop-doing-now-on-facebook: Personal Finance News from Yahoo! Finance

Can the net be brought down?

This is a scary article that I suggest you read!

http://news.yahoo.com/s/ap/20100508/ap_on_hi_te/us_tec_fragile_internet

Ham radio

This is just a cool article and since I am a ham radio operator I will post it cause I am proud of being one!

Ham Radio Operator Glen Briggs Receives NOAA Environmental Hero Award

Grundy County Emergency Services Coordinator Glen Briggs received the National Oceanic and Atmospheric Administration’s Environmental Hero Award today in Trenton, Mo. Briggs was recognized for assistance to the National Weather Service in meeting its mission to protect lives and property and enhance the national economy.
Glen Briggs in action

Held annually in conjunction with Earth Day celebrations, the Environmental Hero Award honors NOAA volunteers for their tireless efforts to preserve and protect our nation’s environment. Briggs was recognized for his long-time commitment to helping provide high quality weather information to Grundy County residents and for volunteer assistance in the severe weather warning program, Andy Bailey of NOAA’s Kansas City National Weather Service office in Pleasant Hill said.

“We are extremely fortunate to have such dedicated people as Glen Briggs volunteer so much of their time to help keep their neighbors informed and safe,” Bailey said. “He sets a perfect example for others to follow in their communities. America needs more volunteers like Glen Briggs.”

Briggs was commended for his over-all excellent service investing hundreds of hours a year as an amateur radio operations operator assisting the National Weather Service in their severe weather and for specific efforts on May 13, 2009. On that day of the Kirksville, Mo. tornado, Briggs provided real-time information to Pleasant Hill forecasters that resulted in saving countless lives by giving residents time to seek shelter before the tornado devastated the Kirksville area.

Established in 1995 to commemorate the 25th anniversary of Earth Day, the Environmental Hero Award is presented to individuals and organizations that volunteer their time and energy to help NOAA and its line offices carry out their mission. The mission of the National Weather Service is to protect lives and property and enhance the National economy.

During a ceremony honoring Briggs this week Bailey said, “On behalf of the many people you’ve helped keep safe in northern Missouri, I am pleased to present you with the 2010 Environmental Hero Award. Your dedicated efforts and concern for your community make our nation a better place.”

NOAA understands and predicts changes in the Earth’s environment, from the depths of the ocean to the surface of the sun, and conserves and manages our coastal and marine resources. Please visit http://www.noaa.gov.

The FCC and the Internet ohhhhh no

CC Chairman Defends Broadband Regulation Move

Grant Gross , IDG News
May 6, 2010 12:10 pm



The U.S. Federal Communications Commission will move to reclassify broadband transmission as a regulated, common-carrier service, but exempt many broadband services from new regulations in an effort to find a middle ground between no oversight and heavy-handed new authority, the agency's chairman said Thursday.

The FCC's move to reclassify broadband as a common-carrier service regulated under Title II of the Communications Act, announced late Wednesday, is necessary after a U.S. appeals court ruled last month that the agency does not have the authority to enforce informal network neutrality rules in a case involving Comcast's throttling of peer-to-peer traffic, FCC Chairman Julius Genachowski said Thursday.

The agency will also forbear from most common-carrier types of regulations for broadband, Genachowski said.

The Comcast decision raises questions about the commission's ability to pass net neutrality rules prohibiting broadband providers from selectively blocking Web content and from implementing parts of the agency's national broadband plan, including a plan to revamp a telephone service subsidy to broadband deployment, Genachowski said in a statement.

"The goal is to restore the broadly supported status quo consensus that existed prior to the court decision on the FCC's role with respect to broadband Internet service," Genachowski said.

The Comcast decision, by the U.S. Court of Appeals for the District of Columbia Circuit, "does cast serious doubt" on the FCC's exercise of authority over broadband service, Genachowski said. The FCC does not want to face a court battle every time it tries to assert indirect, so-called ancillary, authority over broadband service, as it has it recent years, but it also does not want to give itself heavy regulatory powers over broadband, he said.

Genachowski said he has "serious reservations" about both of those approaches.

Claiming full Title II authority over broadband would "subject the providers of broadband communications services to extensive regulations ill-suited to broadband," he said.

Genachowski criticized both "extreme" alternatives available to the commission -- taking no action, or claiming full common-carrier regulatory authority. "Heavy-handed prescriptive regulation can chill investment and innovation, and a do-nothing approach can leave consumers unprotected and competition unpromoted, which itself would ultimately lead to reduced investment and innovation," he said.

The FCC would presumably have to launch an extensive rulemaking proceeding to reclassify broadband as a common-carrier service. An FCC spokeswoman didn't immediately respond to an e-mail asking for the agency's next steps.

Genachowski's announcement received mixed reviews.

Executives from five broadband suppliers said Wednesday they're concerned that new regulations would cause broadband providers to slow their investments in network expansion and upgrades.

"If people like Verizon start slowing down their investment in networking infrastructure, we're going to be hit pretty hard," said Noam Lotan, CEO of MRV Communications, a California manufacturer of networking equipment. "Any regulation you start introducing, the first thing that will happen is uncertainty."

While this FCC may back away from widespread regulation of broadband, future commissions may not, said Bruce Mehlman, co-chairman of the Internet Innovation Alliance, a broadband deployment advocacy group with members including AT&T and Alcatel-Lucent.

"While an enlightened Chairman like Genachowski may indeed bring a light touch during his tenure, regulatory agencies tend to ultimately use all of the authority in their arsenal and more, and that would be bad for broadband," Mehlman said.

Comcast, in the center of the controversy, said it was disappointed by the FCC's move to regulate broadband. However, the broadband provider is prepared to work with the agency to determine if there is a compromise way to "take limited but effective measures to preserve an open Internet and implement critical features of the National Broadband Plan, but does not cast the kind of regulatory cloud that would chill investment and innovation by ISPs," said Sena Fitzmaurice, vice president of government communications for Comcast.

Others were more upbeat about Genachowski's announcement.

Public Knowledge, a supporter of new net neutrality rules, is "generally pleased" with the direction outlined by Genachowski, although it is concerned that agency officials suggested they would stay away from requiring broadband providers to share their lines with competitors, said Gigi Sohn, the organization's president.

"We have said for months that the right path for the commission to take would be to examine all the possibilities for the best way to protect consumers and guarantee the expansion of broadband," she said in an e-mail. "The method the FCC is expected to propose should be on the table, and we are glad it is."

The "Title II lite" approach is the right one, added Tyrone Brown, president of Media Access Project, a media reform group and net neutrality backer. The FCC's new approach will protect free speech rights of Internet users, he said.

"This is a defining moment for Chairman Genachowski," Brown said in a statement. "He was the object of a massive lobbying campaign mounted by some of the most powerful corporations in the country, and he held his ground. The telephone and cable companies fought this outcome because they know that the alternative ... is difficult if not impossible under the recent court decision in Comcast v. FCC."

possible scam

Take a look at this, I will never click on anything like this from an unidentified e-mail source


Dear e-mail User
Due to concerns for the safety and integrity of our web base e-mail service...we have issued this warning message

We have noticed that your e-mail account needs to be verified/confirmed, as we are upgrading our SSL web base e-mail account database.
To verify your e-mail account,please click on the Link below to verify your e-mail Account:

Verify Your e-mail Account


For further information, please contact our Customer Services.
Note: Failure to Verify/Confirm email account wethin 48hrs may lost his or her email account.


Sincerely, ....................

Thank You
© 2010 e-mail Support Team.

A neat article about Pay Pal

By Chris Crum
2
Buzz This

A study released this week sponsored by FIS, PayPal and NACHA, found that demand for electronic P2P payments and transfers is growing rapidly, and that the interest of making these and other payment transactions through an ePayment Portal is also strong.

According to the study, of those who were interested in the Portal concept, 70% would be likely to use P2P payment services within that Portal.

Dan Schatt of PayPal on P2P payment demand "Results showed that almost 50 percent of consumers surveyed expressed interest in replacing cash and checks using electronic P2P for common needs," says Dan Schatt, GM of PayPal’s Financial Innovations team. "For example, sending money to a child at college, sending money out of the country or splitting the cost of a gift with family members, co-workers or friends."

"Research indicates that banks will benefit most by promoting P2P payments to online banking and bill payment customers, as well as users of mobile banking services and payments," he adds. "There is significant opportunity to drive adoption by increasing consumer awareness of the simplicity of initiating electronic P2P payments. As a proof point, 34 percent who expressed interest in the Portal concept indicated they would be willing to switch to a bank that offers electronic P2P payments as part of an ePayment Portal."

Duplicate content from Google

The truth of the Google duplicate content penalty is quite simply that there is none! If that confuses you, then you have been reading too many misinformed forums or blogs where people get stuck on some popular term that they have no idea what it means, and then profess to be experts.

The only experts on the Google duplicate content penalty, and the only people who are qualified to define it, are Google, and in Google's own words "There is no such thing as a duplicate content penalty". This comes directly from Google's Webmaster Central Blog.

From Peter Nizbet

If you use hotmail and you use Facebook read this!

http://windowssecrets.com/2010/04/22/01-Hotmails-social-networking-busts-your-privacy/#story1

This is very troubling, and privacy is potentially being compromised!

you must keep up

One important thing to consider to keep in the search engines good graces is constant change. Write in your blog, do a Facebook page and a Twitter page. Change your front page often. The net changes often and you should also try to change with it.

The old fashioned way

Lately I have combined new age sales with old. I e-mail, I blog, I facebook and twitter but I am also adding tele calls and cold calls and also going to chamber get togethers. The bottom line is that it takes it all in this economic climate.

Need a cheap web page?

Visit www.prairiedogpricing.com!

Can you get sales and leads in this hard economic time?

The answer to this question is yes. If you allow me to assist your company I can bring you leads in many different ways. Call me today at 913-533-4098 or e-mail me at jrossini@rossini.com to find out more!

Google on the move again

Google Buys Aardvark

With its first acquisition of 2010, Google is showing that it's serious about social networking.

SEO services

We offer a $100.00 special to help market your company. I look at your web site, give you suggestions on how to make it better and then I submit you to the search engines and do ads in local on line newspapers. $100.00 for one month give me a try!

We offer press release services

As part of our service we often use several press release services such as

Free Press Release

Rossini.com announces the release of a new web site customer!

Rossini Management Systems, Inc. is proud to announce the release of a new web customer, ECS Inc. International of Olathe Kansas. ECS is one of the leading suppliers of electronic components in the United States. Please feel free to visit this new and exciting web page http://www.ecsxtal.com made with the latest in CSS and CMS programming.

We are proud to welcome back ECS and look forward to a long and lasting business relationship.

Google speaks!

Search giant Google says it will cease full support for older browsers for its Google Docs and Google Sites applications come March 1. In this case, the list of affected browsers includes Internet Explorer 6.0, Mozilla Firefox 2.0, Apple Safari 2.0, as well as Google's own Chrome 3.0. While security might be the first assumption, the main rationale for doing so is better application speed, according to Google.

In a blog post, Google Apps Senior Product Manager Rajen Sheth downplayed the move, noting that "many other companies have already stopped supporting older browsers like Microsoft Internet Explorer 6.0 as well as browsers that are not supported by their own manufacturers."

Users can continue using the affected browsers to access the sites. However, Google cautioned that "newer features may not be available and some features may even stop working."

an SEO tip

This a marketing tip from John Alexander:

Next time you do keyword research, think beyond the first terms
that jump into your mind. Most people don't really research much
data, but the tend to use the tool to tell them about specific
phrases (THEY THINK) are most important. If you don't believe it
then check this example...

Example, What might a good root word be for an affiliate marketer
to use in a site about "recipes?"

TIP: Try researching anything BUT the most obvious word "recipes."
Explore the subtle supporting terms and see what happens. You might
try exploring a "food group" or action related to cooking.

See what I found here in this example of just using keyword forensics
method with an ordinary common food. Examples of KEI values of over
200,000 with only subtle difference in the word clusters.

List of Examples found in under 5 minutes:
http://www.KEIobservationDeck.com

Does on-line marketing work?

Yes on-line marketing works. I use several techniques. I of course submit to the search engines (a slow process). I submit to the on-line directories (another slow process). I put ads in on line newpapers and much more. Bottom line is it works. I have a special offer for $100.00 and I will show you what I can do in one month. I will tell you it is only for one month. After that one month we will renegotiate a price that is acceptable. Give me a one month try and see what I can do!

You can sign up at http://www.rossini.com/submit.html

Scroll down and see where yu can sign up!

Announcing Prairiedogpricing.com

Announcing Prairiedogpricing.com

Rossini.com announces a new and affordable web page creation program. Imagine, you get a 10 page web site, e-mail, hosting, search marketing and reporting for just $25.00 per month!

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Prose Inc now offering quality used furniture for sale

Prose, Inc. specializes in the sale of used office furniture, workstations, office cubicles, chairs, desks & credenza sets, filing & storage units, office conference and lobby room furniture and much more. Prose is a proud reseller of Steelcase 9000 new and refurbished products. We constantly are offering sales on special purchases of office chairs and office cubicle furniture.

Prose, Inc., based in Bonner Springs, Kansas has a 50,000 square foot facility that houses our used and re manufactured office products and our state-of-the-art re manufacturing repair equipment and a staff of fully qualified systems personnel that includes experienced office furniture installers and designers to handle any size project. The Prose employee has an excellent understanding of how to dismantle office furniture and reassemble it. Our people understand how to make our used furniture look like new and allow us to sell it at a very affordable price. For specials visit www.proseinc.com!

Rossini customer updates web site offers free software!

Need great CRM (Customer Relationship Management) Software? Just Released: Billing Master Small Business Edition—and it is absolutely free!

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Will we be Googling in 5 years?

Beyond Google. Where will customers be searching in 5 years?

Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.

According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more quickly than Google.

He then goes on to discuss the Trust/Convenience Contract. This contract is illustrated when searchers trust Google to give them data, as opposed to going around knocking on neighbor’s doors to find the answer.

However, Google isn’t the only choice anymore. Users can and do go to blogs, Facebook, Twitter to retrieve information often removing Google from the equation.

Blogs do work!

From a recent respected survey:

Blogs at the most basic level are straightforward or “easy” to start. But the real question is whether they deliver on the SEO promise so many blog marketers make. Our survey results show that 87.4% of respondents “successfully increased measurable SEO objectives as a direct result of blogging“. Savvy SEO practioners made comments like, “Absolutely. In fact, we make sure to create a small, quality cluster of blogs on different platforms and Class C IP’s to support their communications initiatives.”