Monday, January 25, 2010

Will we be Googling in 5 years?

Beyond Google. Where will customers be searching in 5 years?

Dixon Jones of Receptional asks the audience: Who doubts life after Google? About half the audience raises their hand.

According to Dixon, there will be life after Google and we are already there. He cites Facebook as an example of a site that is growing links more quickly than Google.

He then goes on to discuss the Trust/Convenience Contract. This contract is illustrated when searchers trust Google to give them data, as opposed to going around knocking on neighbor’s doors to find the answer.

However, Google isn’t the only choice anymore. Users can and do go to blogs, Facebook, Twitter to retrieve information often removing Google from the equation.

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