an SEO tip

This a marketing tip from John Alexander:

Next time you do keyword research, think beyond the first terms
that jump into your mind. Most people don't really research much
data, but the tend to use the tool to tell them about specific
phrases (THEY THINK) are most important. If you don't believe it
then check this example...

Example, What might a good root word be for an affiliate marketer
to use in a site about "recipes?"

TIP: Try researching anything BUT the most obvious word "recipes."
Explore the subtle supporting terms and see what happens. You might
try exploring a "food group" or action related to cooking.

See what I found here in this example of just using keyword forensics
method with an ordinary common food. Examples of KEI values of over
200,000 with only subtle difference in the word clusters.

List of Examples found in under 5 minutes:
http://www.KEIobservationDeck.com