apps and roi

By the end of the test's first week, Home Depot could see that the the ads were working. And by the end of the four-week test period, the company was seeing more than 8X in-store ROI from their mobile display ads.

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FIX-IT-BEFORE-DUSK MOMENTS

Like John, consumers often use multiple channels en route to conversion.

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In fact, 93% of the sales created by the ads happened in-store, with the remainder happening online.

The results were so good that Home Depot quickly expanded the gardening and outdoor goods program to 2200 stores nationwide — and again saw 8X in-store ROI. Currently, Home Depot is also planning to expand the pilot to other categories, like paint and related merchandise.
"Mobile location extensions for display really proved their worth very quickly," says Umut Dincer. "We're able to reach do-it-yourselfers who are close to our stores and make a just-in-time connection that brings them the information they really want in their I-want-to-buy-it moments. We learned long ago that we serve our consumers best by matching their intent and giving them the relevant information they need. The results have been great.”

More ROI on using apps!

By the end of the test's first week, Home Depot could see that the the ads were working. And by the end of the four-week test period, the company was seeing more than 8X in-store ROI from their mobile display ads.

Related Story

FIX-IT-BEFORE-DUSK MOMENTS

Like John, consumers often use multiple channels en route to conversion.

Read story

In fact, 93% of the sales created by the ads happened in-store, with the remainder happening online.

The results were so good that Home Depot quickly expanded the gardening and outdoor goods program to 2200 stores nationwide — and again saw 8X in-store ROI. Currently, Home Depot is also planning to expand the pilot to other categories, like paint and related merchandise.
"Mobile location extensions for display really proved their worth very quickly," says Umut Dincer. "We're able to reach do-it-yourselfers who are close to our stores and make a just-in-time connection that brings them the information they really want in their I-want-to-buy-it moments. We learned long ago that we serve our consumers best by matching their intent and giving them the relevant information they need. The results have been great.”

Mobile Apps are here and now..look at the facts!

Mobile takes the lead
Mobile is just another source of data that can be integrated to provide a more holistic view of the customer journey. More Google searches are taking place on smartphones than on desktops and laptops—globally.⁴ And across the millions of websites using Google Analytics, more than half of all web traffic is now coming from smartphones and tablets.⁵
But many companies struggle with exactly how to manage and integrate mobile data. "People are still thinking of mobile as something different," Sagnik said. "But we're at the point where mobile is the status quo."

A terstimonial from one of our valued customers

Customers really seem to like the website for the info and it does save me a ton of time of having to explain things over the phone…The web address shows up in a lot of forums as a good reliable source of info and that has lead to quite a few sales. I am also now getting quoted regularly in the forums for something somebody learned on the website…”If it is printed an a tech article or forum letter or by a newsletter editor or magazine editor….it is gospal…so say the  natives….”  By the way had open house this past weekend and had about a hundred people tour the shop. I used google chrome to beam my website onto my flat screen tv in the shop Lots of positive comments from the locals who had no idea I had a website as good as that….I had a couple of them write down you phone number as displayed on the bottom of the website pages..hope they contact you for a website…ya never know but at least you got some good PR…we both did well…Thanks Randy

Some of the benefits of doing an on line PR release

PR releases are not just on paper, they can also be sent on line and reach potentially millions of readers!  Here are a few advantages of what a PR release can bring you:

ribution to Search Engines
Email Distribution
RSS Distribution
Hosted on PRLog
Industry Listings + Feeds
Keyword/Tag Listings + Feeds
Location Listings + Feeds
Pressroom Hosting
Company Profile
Company Logo
Social Features
Social Sharing
Embed Widget
Email Widget
QR Code
Automatic Twitter Posting
Automatic Facebook Posting
Presentation
Search Optimized Webpage
PDF/Print Version
Search Optimized Photos
Clickable Links
Video Embedding
Formatting Support
Convenience
Account Based Management
Advance Scheduling (Days)
Pre-Release Sharing
Post-Release Editing
Spam Protection
Customizable Timezone
Analytics
Unique/Total Hits
Facebook Likes
Twitter Tweets
Google +1s
Linkedin Shares
Search Phrases
Misc.
Immediate Publishing

We can provide one of these for you starting as low as $100.00! Think at  such a low cost can you get the above features?

Touch base with me today at jrossini@rossini.com.

Some facts about some of my great customers!

Customers are hard to find and even harder to keep! I believe you have to constantly give them reasons to stay and keep giving them more and more reasons.  Why you ask? I say a good customer is hard to find but usually they stay loyal and trust what you are doing and saying.

Adamson Brothers http://adamsonbros.com/ 
Adamson Bros. Heating & Cooling has been servicing the citizens of Ottawa and the surrounding community since 1983. Providing quality products and service to our customers has allowed Adamson Bros. to become a leader in heating and air conditioning services in the area. Having our name on our business displays our strong sense of pride in our heritage in Ottawa & Franklin County.

Fifth Avenue Internet Garage http://fifthaveinternetgarage.com/

Since 1987, Fifth Avenue owner, Randy Rundle, has been making antique, classic and special interest vehicles more reliable and fun to drive.

We have provided services for the cars entered in the Great Race; we have done it for the movie studios, and we have even done it for the Queen of England.

So please, consider this your personal invitation to tour our Internet Garage. Feel free to wander around, peek in all of the corners, and spend some time reading about some of our past adventures. We will provide you with the same personal service that we provide to all of our customers.

Randy is an extremely active user of his web page and now has two blogs! He is a shining example of how a company should use their website and social media!

The Ottawa Coop: http://ottawacoop.com/ 

The Ottawa Coop has been using their web page and application to grow their business. They use multiple platforms programming and use their app to give their patrons quick information.

We have many more coming in fact we added seven new customers over the last two months! I will announce each new customer once we get their webpage up and running.

Remember we offer the latest in web programming, we offer on line chat, we offer phone applications and much more! Touch base with me today!

Some info tidbits

More and more people use mobile phones to search Google and other search engines. More than half of searches on Google come from mobile devices. For example, for food and beverage sites, 72% of visits come from mobile sites....The answer make sure your site is multi platform, we can do this.

Local is even more important on mobile search
80% of local searches on mobile phones convert. In addition, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. People use their mobile phones to find local businesses when they're ready to buy. A good mobile website will help them to make the right decision.

Google: Search the primary and most often used mobile shopping tool"Google has quite successfully pivoted toward mobile over the past few years. [...] Not only is search the most used [mobile] resource, it’s the resource 87 percent of people turn to first. [...]70 percent of in-store buyers used their mobile devices for research before purchase. In particular, mobile search usage lead to transactions: 92 percent of those who searched on their phone made a related purchase

."Pay per click advertising: bidding on the competition: Is it really worth it?"These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers.To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you have to offer."

 

 

More to come soon. The information today was from Axandra.