Describe a recent project you are fond of. How long did it take?
We are very proud of the website and Internet presence we created for Fifth Avenue Internet Garage in Clay Center, Kansas. We approached the owner, Randy Rundle via a cold call and introduced ourselves as web marketing specialists. Randy informed us that he had contracted with other specialists to build him a web page, but they could not create the satisfactory web presence that he was looking for. Randy has a customer base that is not web savvy and he wanted something that was user-friendly and easy to navigate and allowed him the one-on-one customer support that he has used for years. Randy wanted simplicity: He wanted his customers to understand what he offered and also new products he adds several times a year
Our programmers created his website, and you will see it is not Responsive Design, but that is by his desire because he wanted a site that would render on most browsers available at the time, including ones that are older since many of his customers do not have new PCs or other devices. Randy invented 6 volt and 12-volt alternators for antique vehicles. An area of pride for Randy is his knowledge of antique cars and their internal workings and he displays that with the release of “The Alternator gazette” a PDF document published for antique vehicle enthusiasts.
The website was a huge success. Randy’s website is visited by people from all over the world! After the website success, he decided he wanted to start blogging as a way to further his reputation and introduce new products. We created his first blog, and he has published 72 blog entries. The next year he added another blog to market antique parts and other memorabilia he has collected over the years.
As an SEO specialist, I often tell my customers to participate in marketing and evaluation of their website; the most successful websites are where the customer and Rossini.com are a team. Think of a website as a living document, reflecting you and your company. I am proud to report that this small company has, on a consistent basis, thousands of visitations per week, and is my top producer of visitations beating out several multi million-dollar companies with much bigger websites, and that is because he cares and participates in the process. Besides, his website is a fun site! Be sure and visit his website at: http://fifthaveinternetgarage.com/index.php, his Garage Tech blog: https://fifthaveinternetgarage.blogspot.com/, and Mr. Haney’s Specials: http://mrhaneyspecials.blogspot.com/.
1 comment:
Joe and Brenda did an excellent job building my website. Mine was more of a challenge than most because most of my customers range from 50 up to 90 years of age and most are not computer savvy. Typically their kids or grandkids give them a hand me down computer and set the bookmarks for them which are limited to a half dozen. Most will call to place their order which is easier for me because I can answer all of their questions and make sure they get everything they need to complete their project the first time. They also like to talk to a live person, which is kind of an old school way of doing business but one I truly enjoy.
I have a lot of technical information on my website which I post for free. Many ask why I do it for free. I do it to educate my customers so when they call to place an order they know exactly what they want which saves time for both of us. It also establishes credibility for me because I can then set the standard for the parts I manufacture. Customers will judge the value of other parts based on what they have learned from my website. When none of the other parts measure up they will call and place their order, reciting information from my website and explaining that the other parts they looked at did not measure up even though they were priced cheaper. They knew what to look for and found the difference. "Cheaper is not always better"....a comment I like to hear from a customer. Suddenly... they have become the authority on the parts they are buying, based off of what they learned from my website! So yes the free education does pay off!
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