A bit about keywords:
Long-tail keywords are generally more effective because they:
• Are more specific and better at pre-qualifying traffic
• Align more with the end of the purchasing funnel, so they
convert at a higher rate
• Are less competitive and therefore cost less on a per-click basis
This advertiser is using mostly long-tail keywords — over 80% of the keywords include three
words or more, and just 1% are one-word terms. This is likely a big part of why the average CTR
and Quality Score are so high.
More to come soon.
No comments:
Post a Comment