Everybody knows that it is important to be listed on Google's first
result page. However, how important is it exactly? How many clicks do
the different positions on the first result page get and how much is a
top 10 ranking worth in dollars?
The distribution of clicks on the first search result page
Optify
published
a study that shows the distribution of clicks on the first search
result page. According to their data, the number one result receives
36.4% of the clicks and the last result on the first result page gets
2.2% of all clicks.
According to their data, 60% of the clicks go to the top three. The
first result page gets 89% of all clicks. Ranking first on the second
page has some benefits because there's a slight bump for position eleven
(2.6%, the first result for page two) over the last position on page
one (2.2%, position ten). The next highest click through rate (CTR) on
result page 2 is 1.5%. All other positions have lower CTRs.
BrandSoftech published
statistics
based on the analysis of 63 websites that received 5,357,519 clicks
from 29,327 different key phrases typed into Google. According to their
study, the top result receives 38.19% of all clicks while the last
listing on the first result page gets 2.59% of all clicks.
Some time ago, AOL accidentally
published
the search data of 650,000 AOL users. That data also revealed how often
the different search results were clicked. According to the AOL data,
the top result gets 42.13% of all clicks and the last result gets 2.99%
of the clicks.
The Cornell University
conducted
a user-behavior study focused around search behavior specifically on
Google. They used an eye-tracking study of a sample of undergraduate
students to determine clicks and attention distribution. According to
their data, 56.36% of all clicks go to the top ranked website. The last
result on the first result page gets 2.55% of all clicks.
All studies show that it is very important to be listed on the first
result page and that the first result gets the majority of clicks:
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