More interesting facts

Using Mobile For What

The study also found that while shoppers do indeed research information in store, they are using their phones for more than just that.
The top 6 ways are this:

• Price Comparisons
• Maintain Shopping Lists
• Take/Share product photos
• Find Product Information
• Use Coupons/Discounts
• Access Social Media

Don’t focus on traffic but on conversions

One of the major goals for a blogger, entrepreneur or company is to drive more traffic to their website. Having a steady stream of new visitors means growing our chance to convert a lead into a client.
But is the number of visitors so important? Yes, but primarily the most important thing are conversions. A conversion is a goal or an action your visitors complete on your website. It can be for example subscribing to your newsletter, download a white-paper or follow your social accounts.
Approximately 98% of visitors will never return to your website, that’s why it’s so important to retain them the best way possible. So the first goal is not getting traffic, but attract to convert.

How true this is. Content, and make it important that they come back. I advise a reason for you to come back like a newsletter or a coupon or a special buy one get one free.  Let your people keep coming back again and again.

Social Media Drives Sales
Interestingly, of these top 6 ways, they found that Social Media may play a driving force in the customer making a purchase.
Social media has such a large influence on buyers. 45% of those interviewed ended up making an online purchase in-store after they had first been on social media.
This shouldn’t be surprising given the fact that social media encourages social proof, when humans look to others to make a decision.
Since it’s been proven that consumers use their phones to check social media in store and then make a purchase online, to combat online purchases retailers can use social media to drive in store sales. This can be done through using their social outlets to communicate directly to in store consumers by offering in store only offers and promotions.

I have always said this, the times are changing fast and people are more and more surfing with phones and tablets. Do not lose the sale! Drive them to you.

More soon

Joe