New news on Googles response to responsive design

It seems that Google hasn't put much weight on it in the rankings yet. The mobile results haven't changed dramatically and for most websites, the effect seems to be small. Some websites saw dropped rankings for some of their keywords but not for all.
Of course, it might be too early to tell as Google said that rolling out the update would take several days.

A new mobile website can also cause problems:

• for many websites, mobile traffic is worth less than desktop traffic
• if you change an effective web page with high conversions and replace it with an untested mobile design, conversions might drop
• the time that you invest in creating a mobile website cannot be invested in other marketing activities that might have a higher return-on-investment

As long as everything is okay with your website, it's probably better to wait and see.

More Google stuff:


"A little over a month ago, Google announced they revised their doorway algorithm and updated their guidelines around doorway pages. But watching the space for a month, all I see are webmasters asking if it really launched or if it was still in the queue to launch.

Google's John Mueller [...] did confirm that the doorway algorithm did launch."

OK let me look into this because many people do use doorway pages.

How about news on Adwords:

Spring is here, and it’s a great time to set your sights on creating new marketing goals and ensuring that your campaigns are set up for success. You now have access to new and improved reporting tools that will help you identify opportunities in your account, track the right metrics, and find deeper insights that might help you improve performance.

Read on to find out how you can put these tools to work in your campaigns this year.

• Campaign details reports provide a faster, easier way to see which features and settings are enabled in each of your campaigns.

• Custom Columns let you create and view segmented columns for the metrics you care about most in your account. 

• Top Movers Report improvements help you identify significant performance changes in your campaigns and ad groups so you can take action to optimize your account. 

1. Check your settings and close easy gaps 

Understanding the status of your settings is an important part of ensuring that your campaigns are set up for success. Consider the impact, for example, if your campaigns were accidentally missing mobile bid modifiers? With the new campaign details report you can quickly see settings that aren’t being utilized and identify opportunities for improvement across your account or MCC.

With the new reports, you can:

• Quickly find inconsistent settings that could be limiting performance
• Identify settings that you aren’t yet utilizing
• View details alongside your performance metrics to get a more comprehensive look at account performance

Let’s say you want to improve CTR across your text ads by adding sitelinks to all of your campaigns. Previously, you would have individually looked at the ad extensions tab for each campaign to check the status of your sitelinks. For a hundred campaigns, this task could take a couple hours to complete. Using the campaign details report, you can see all of the campaigns that currently have active or disapproved sitelinks in just a few minutes. Now, you can spend less time searching for your settings and more time activating opportunities that might improve performance.

Bottom lin eis keeping up with Google is a full time affair. Yu started a business to sell or market what yur passion is or was not to be an SEO Guru..Choose us.

More to come

Joe

A lot of info from Axandra