Will SEO work for you?

The next several paragraphs from Axandra are oh so true. I have often been asked to market a product that quite frankly is unmarketable. It is the old Blue dog versus red dog syndrome and that is you may have the best red dog but if they want blue dogs there is little you can do!  So here are some thoughts:

Check your market

If you enter a highly saturated market, you have to invest a lot of time and money to succeed. If you start a new dating site, don't expect to get high rankings with a few 'secret tricks' that you've found on a shady website.
The more competitive the market, the more you have to invest to succeed.

 Check your product

If there are only 20 people who search for your product or service in a month, then search engine optimization won't get you far. Fortunately, good search engine optimization tools and research tools will help you to locate demands.

 Check your website

         If you only get visitors who do not buy from you, website promotion does not make     sense.  If you have an ugly website with a bad checkout process, then you won't get many customers. You need a great looking website that also works on mobile devices and you need web pages that convert visitors into customers. Otherwise, getting visitors to your website will be pointless.

        You also have to check the technical aspects of your site. The technology that supports your marketing activities must work. If your order form doesn't work, it's no wonder that you don't get sales.

        Remember, your job is to run your business not to be a web expert. If you take away valuable hours learning SEO and experimenting are you not taking away valuable hours in making your business better?  We can help you, give me a call at 913-244-6132.

Until next time.

Joe