Tuesday, April 21, 2015

More on SEO and rankings in Google

Here are some additional tips from Axandra.......

          Choose your keywords carefully
Take some time to find the right keywords for your website. The most obvious keywords usually aren't the best keywords for SEO.
It is not important that your website is ranked for popular keyword that many people search for. It is important that your website is ranked for keywords that attract targeted visitors who will buy something on your website.

Think twice before you start

Many webmasters think that they already know the best keyword for their websites. If they haven't done some research, they are usually wrong. There are several reasons for that:
  • You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you're looking for products like yours.
  • Your customers don't know as much as you. They don't know your terminology and they might use totally different keywords. For example, people might search for the keyword "nose job" while your professional pride tells you that you should use the word "rhinoplasty." If you don't use the words that your customers use, your website won't be found.
  • Have you considered the intention of the searcher? Just because a keyword is used very often on search engines it doesn't mean that you'll get many customers. People who find your website through a special keyword might not be interested in purchasing.
It's very important that you take some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.

I think and tell my customers think what yur customers might search on not what you would. The above sentences are important because often times we are so focused on our own business, we know it all but forget that our customers are not so invested in your company but just want what they want when they want it!

Content, content, content...keep making changes, do not let your website sit idle, Google likes changes and so remember your website is a living document in a way and you need to keep updating it.

OK more to come soon. We can help you make your changes, we can do your social media, let us help you.

Joe

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