How to think about key word phrases

This one will be short and was given to me by This list gives you an idea how a business owner should think when they think about using key words or phrases in their web site:

"how to choose cleaning products"
"carpet cleaning and bugs"       
"clean air filter for pet hair"  
"small wet dry aquarium filters" 
"Japanese water filter system"   
"camaro performance air filter"  
"hot spring replacement filter"

These type of key word phrases are more specific. Do not use Camaro and search, be specific. 

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