Another very good way to bring potential customers to your web site is to use an e-mail newsletter. An e-newsletter takes the place of a traditional paper based newsletter and it is usually sent out to potential customers, suspects or interested parties. People like to hear about you so try one and send out a small one to your interested suspects. Please do not send out a newsletter shot gun like because it could get you branded a spammer. For more information about e-newsletters go visit http://www.rossini.com/enews.html.
An e-newsletters should use what the industry calls opt-in names and those are names you have gotten through traditional marketing ways. Also always give your suspect/prospects a way to be taken off your list. If some one asks, do not be offended it is not a personal affront, just take them off of that marketing plan and try something else with them.
What can you expect from a e-newsletter? Well savings in postage and handling and materials for one thing. E-newsletters do work and use them in conjunction with a blog and see what happens! More leads and sales.
More latter!
Joe
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