PR releases, have you ever thought about doing one? I did one for a client and got immediate results for that client...a call from a newspaper reporter who wanted to do a live interview for them. Bingo!! Client is happy and of course I am happy and was mentioned and noticed.
Want to get noticed? Want free publicity? Call me at 913-533-4098 and I will help you. You can e-mail me at jrossini@rossini.com.
Thursday, January 31, 2008
Tuesday, January 29, 2008
e-newsletters do they help?
Another very good way to bring potential customers to your web site is to use an e-mail newsletter. An e-newsletter takes the place of a traditional paper based newsletter and it is usually sent out to potential customers, suspects or interested parties. People like to hear about you so try one and send out a small one to your interested suspects. Please do not send out a newsletter shot gun like because it could get you branded a spammer. For more information about e-newsletters go visit http://www.rossini.com/enews.html.
An e-newsletters should use what the industry calls opt-in names and those are names you have gotten through traditional marketing ways. Also always give your suspect/prospects a way to be taken off your list. If some one asks, do not be offended it is not a personal affront, just take them off of that marketing plan and try something else with them.
What can you expect from a e-newsletter? Well savings in postage and handling and materials for one thing. E-newsletters do work and use them in conjunction with a blog and see what happens! More leads and sales.
More latter!
Joe
An e-newsletters should use what the industry calls opt-in names and those are names you have gotten through traditional marketing ways. Also always give your suspect/prospects a way to be taken off your list. If some one asks, do not be offended it is not a personal affront, just take them off of that marketing plan and try something else with them.
What can you expect from a e-newsletter? Well savings in postage and handling and materials for one thing. E-newsletters do work and use them in conjunction with a blog and see what happens! More leads and sales.
More latter!
Joe
Wednesday, January 23, 2008
How to think about key word phrases
This one will be short and was given to me by This list gives you an idea how a business owner should think when they think about using key words or phrases in their web site:
"how to choose cleaning products"
"carpet cleaning and bugs"
"clean air filter for pet hair"
"small wet dry aquarium filters"
"Japanese water filter system"
"camaro performance air filter"
"hot spring replacement filter"
These type of key word phrases are more specific. Do not use Camaro and search, be specific.
Rossini.com is a certified search engine specialist and can assist you in finding the right key words and phrases that work! Call us today at 913-533-4098.
Tuesday, January 22, 2008
Monday, January 21, 2008
Your web page
Your web page.... Do you have a web page? If the answer is no :( then please get one because today, right now, you must if you are a business have at least a small web site with a valid e-mail. A web site is your calling card to the world. If you need help getting a small web site we can create a small business card web site for $199.00 with your own domain name and one year of hosting.
If you have a web site, just having one and leaving it there is not good enough. If you want to get into the search engines, or let me state it another way, stay in the search engines, you must change the web site on a frequent basis. The search engines like change. One way to change is to add a blog. A blog like this one added to your web site is right now a hot topic in the search engine world. Again, if you need help starting a blog, just e-mail me and I can assist you.
Another very important aspect of your web site is the use of very effective key word phrases. I cannot tell you how many companies give me generic key words such as clock or lamp or shade. You need to do better or no one will find you. I can help you, e-mail me and I can give you advice or for a small fee get you new keyword phrases.
Remember...update your web site, use good key word phrases and add a blog!
Talk soon
Joe
If you have a web site, just having one and leaving it there is not good enough. If you want to get into the search engines, or let me state it another way, stay in the search engines, you must change the web site on a frequent basis. The search engines like change. One way to change is to add a blog. A blog like this one added to your web site is right now a hot topic in the search engine world. Again, if you need help starting a blog, just e-mail me and I can assist you.
Another very important aspect of your web site is the use of very effective key word phrases. I cannot tell you how many companies give me generic key words such as clock or lamp or shade. You need to do better or no one will find you. I can help you, e-mail me and I can give you advice or for a small fee get you new keyword phrases.
Remember...update your web site, use good key word phrases and add a blog!
Talk soon
Joe
Sunday, January 20, 2008
Recession..how do we fight it?
recession how do we fight it? Is there a recession? I believe that in certain areas of the country and certain sectors there seems to be significant hardship. We hear a lot about real estate and mortgages and also the manufacturing industry and it now seems that retailers did not have a great holiday season. I am telling people that we are not in a recession and I am trying to think positive and I tell people that everyday. Why am I doing that? I do this because negative thinking is contagious as is positive thinking. If you think you are down then you will go down. I had an old boss many years ago that use to say to us that if you think you are sick, you will get sick, so he told us to think being well and feeling good. Well that did not always work but it got us working instead of going home ;) So what can we do if you think you might be thinking negatively and feel that sales are down and leads are drying up, what can you do? Well I say use the most powerful marketing tool ever made by man...the web...
Use this time to update your stale web site. The search engines like change and an updated web site stands a better chance in the search engines and with potential customers if it is updated frequently. If people think you are an expert in your field or if they come to your web site to see important industry facts then soon enough, you will be an expert. If people come and visit, the chances are they are going to at least consider your services if it can affect their business or lives. Add a blog to your web site. If you do not know how to add a blog, call me, my company will assist you (913-533-4098). A blog is one of the hottest features you can add to your web site right now. Consider a blog like an on going easy way to write about your company and its products and services. A blog is powerful and it can help you increase your chances of making a sale.
How about an e-mail newsletter about your company? Recently one of my customers started to send out on a regular basis e-mail information blasts to inform former students and customers about its services. As soon as they started to do this, my information logs showed a dramatic increase in visitations to their website. Would you like to start an e-mail newsletter? Visit my web site at http://www.rossini.com/enews.html.
In closing...think positive and do not sit on your hands, update your website and consider being proactive on the net. Visit my website at www.rossini.com or e-mail me at jrossini@rossini.com and start your leap forward today!
How about an e-mail newsletter about your company? Recently one of my customers started to send out on a regular basis e-mail information blasts to inform former students and customers about its services. As soon as they started to do this, my information logs showed a dramatic increase in visitations to their website. Would you like to start an e-mail newsletter? Visit my web site at http://www.rossini.com/enews.html.
In closing...think positive and do not sit on your hands, update your website and consider being proactive on the net. Visit my website at www.rossini.com or e-mail me at jrossini@rossini.com and start your leap forward today!
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