Never miss a customer request again!

We now offer a way to add chat to your web site at a very affordable price. The chat is easy to add and can be brought on line quickly. Think, if someone cant reach you they can reach you by chat. If  you don't have time to chat then it will send you an e mail to call the interested party. If you are out of the office and have a smart phone no problem you can send thse messages to your phone to answer right away. Now we have added a way to track some of your top competitors and their web habits and this can be tracked by this cheap and affordable product.

Call me at 913-244-6132 or use my chat on my website at www.rossini.com

Social media

Social media can be fun, hard, nreve racking but very benefical. One of my clients who I did facebook post for and then boosted them got alot of facebook looksies. I am not privvy to any sales information but I can not help but to believe they got some. 

I like Facebook for some it has a targeted market but I like linked in for business. I believe that you can reach more bigger business on LinkedIn.

Twitter can be fun but I have yet to see it as a real good sales tool for my customers or me.

Blogging is fun but I have yet to grow my readership to a level I want but I will get there.

More to come.

Joe

Can I track who is visiting my website?

This is where I have been investigating so I can bring more information to not only myself but my customers.  I start with this article:
We gets a lot of traffic from people who would like to identify individual website visitors.  Search phrases such as “identify website visitors” and “track individual web site visitors” bring traffic to us on a daily basis.  We find that many people are searching for a solution that will tell them the email addresses (or names & phone numbers) of each person that visits their website.
This post is the first in a series that will explain exactly what is and is not possible when it comes to identifying and tracking visitors to your website. Having personally built popular software for identifying website visitors I have at least one truckload of experience in this area, maybe more depending on the size of your truck.

What’s Not Possible
A universal truth: No legitimate software or service in existence can identify the names, phone numbers or email addresses of each visitor to your website. I know, I know. That sucks. Very disappointing. But that’s absolutely the way it is. Let me show you why this is the case.
Think about your computer.  Where in it would you find your email address?  How about your name and phone number?  The first place that comes to mind is your email program like Outlook or Entourage.  Another place where your name may be found is in the operating system itself.  You may also have look in the various documents you’ve created.  Here’s the deal: The code used to build web pages is not technologically capable of accessing information stored in these places.  Web browsers like Internet Explorer, Firefox & Safari are specifically designed to not allow access to the information stored in other programs.  You can’t build a web page that sorts through Outlook contacts, Word documents or operating system settings without the user’s permission.  It’s not only a question of ethics, it’s also just not possible without tricking the user into downloading something sneaky.
“But what about cookies?” I hear someone asking.  No, cookies cannot provide this kind of information either.  Many people have the mistaken impression that they can but they cannot.  Web developers use cookies to store pieces of information they already know.  Cookies cannot discover new information, they can only store known information.
That is the bottom line.  End of story.  But wait…
There is one kind of program that’s capable of digging around in your address book or elsewhere to find email addresses and other contact information.  It’s called spyware (I’m sure you noticed that I said no legitimate software can identify each visitor to your website).  Spyware can probe various areas of a computer and “phone home” with all the dirt it digs up.  You won’t find anyone openly selling this kind of software because it is only used by criminals and spammers (if there’s really a difference there).  But alas, even spyware has its limitations.  In order to use spyware to get at sensitive information you first have to trick someone into installing it on their computer.  Your mileage may vary, but I’m not predicting success in identifying all of your website visitors in this manner.
So what is possible when trying to identify anonymous website visitors? Next post on this coming soon.

Joe R

Sales and how to get them

This is a topic I know a lot about. After many years of sales I can tell you that I have found many ways to win and also to lose a sale. First tip is you have to be persistent. You must keep trying and go after a suspect until they become a prospect. Notice I said suspect, it is the term that I give to the almost prospect but they are not quite ready to buy but might show an interest. It is your job to turn that suspect into a prospect by using multiple time tested means.

Some of those means are simple, pick up the phone and call them. If for any reason you can not get ahold of the person how about an in person sales call.  If that does not work, how about a thank you card that basically thanks that person for their interest and ask for an appointment. Notice I will leave the last one for last, e-mail them. E-mail are not personal but they still might work.

If a prospect showed interest in a particular product then maybe you can entice them with a special or send them a brochure or I have in the past brought a customer in with me to talk to the suspect/prospect and it warms the person up, they are talking to a business person and thus not just a salesman. Be careful here you must know  your customer well and be sure to give that person something for their time and for helping you.

OK enough for now, if you like what I am saying and want to hear more please e-mail me at jrossini@rossini.com and tell me what you think and what you might like to hear next.

Talk soon.

Joe Rossini

My thoughts on why companies fail at web marketing

These are my thoughts only, but over several years and working with multiple companies, I have come to understand and know what works and what has not worked in the area of SEO and web marketing. I will say that I believe the number one thought or impressions I have are working with companies that do not seem to know how to work with their web SEO specialist or sometimes even their own sales force. I often find that companies refuse to let people know some of their greatest achievements or sales. The world needs to know your success stories, how you won them and got them and why. Why were you chosen over the bigger and more financially larger competitor, what happened you ask how did you do it. I have many times found that the salesperson made the right connection at the right time and thus was in there to tell the story before anyone else. You or your company became the consultant, the expert and they trusted you over the other companies that came later. I find that even in this high tech era, personal contact still can turn the key to the sale. Marketing on line is similar, people want to know more about your company and what it does. Companies that just stay quiet and allow a company to guess or try to put together a winning marketing campaign is in many instances doomed to fail. By telling your specialist the little things, the reason you are unique then it can be told to an audience that may contain that one big multi million dollar player who makes the decision. Tell the world why you can do things that others can not. Tell your potential customers that you have the programming, the technical expertise to help them.  Helping a person, save them money, make them more sales these are reasons that people will choose you and buy from you. Do not be those companies I have seen fail, be these companies that want to work with you to make them better! Remember that your SEO expert and web marketing person has your best interest at heart. If that person is successful and brings you leads, you will keep using them because it is worth it to them!

Well more to come and remember we only succeed if you succeed!

More to come

Joe Rossini

Tidbit time, more information for you!

To follow are tidbits about marketing:

Someone who visited your site yesterday is more valuable than someone who visited 90 days ago. Someone who browses six pages has shown higher intent than someone who bounces off the homepage. Segmenting these different users will help you identify who you’re marketing to and the goals you want to achieve with each different segment.  ( With my powerful reporting I see this a lot!

More tidbits:

Having intelligent bidding and targeting is extremely important, but it loses it’s power if users aren’t compelled to click on your ads. This is where you need to understand the emotional component of reaching customers and use creative that inspires them and ultimately drives a response

Have you ever thought of giving a coupon or referral fee?

How about ads that sell?

7 TIPS FOR DYNAMIC CREATIVE SUCCESS
1. Shoot eye catching, high-quality product photos. Products are at the heart of your dynamic creative campaign. That’s why it’s important to make sure they are well photographed and represented visually to attract viewers. Strong product visuals are central to the sale.
2. Maintain consistent size and aspect ratio. Consistency in product image size and aspect ratio is incredibly appealing: think Pinterest or Instagram.
3. Use transparent backgrounds. With transparent backgrounds, the product can lift right off the ad and into your audience’s focus.
4. Write catchy copy and call to action. Ad copy should always be direct and eye-catching. Communicate customer benefits, appeal to customer needs, and provide a clear call to action.
5. Keep titles and descriptions brief. Brief product titles and descriptions are more likely to grab the often fast-moving eyes of former shoppers.
6. Test what works best. Price or no price? Navigation arrows or no navigation arrows? The answers vary. We would rather skip the guesswork and set up an A/B test to determine the right answer.
7. Stay fresh. Ad fatigue is a real symptom for online shoppers. That’s why it is important to refresh the look and feel of your ads every so often. We recommend a creative refresh once per quarter.

This would work well with adwords and other ads that you put out there.

One of th4 hardest things for me and any marketer is to try to be creative:

The key takeaway? Get creative with your ad strategy, and make sure you’re highlighting the best of what your brand has to offer. Compelling creative is a key component of high-performing ads, and developing a personal connection with customers is essential.
 There are many ways to bring leads...please consider www.marketyourbusinessnow.com.

More to come soon.

Joe Rossini

This is a very good article:

5 SEO Tactics that Will Never Hurt You

Written by Nick Stamoulis
One of the most exciting things about SEO is that it’s constantly evolving. While this certainly keeps things interesting, it also causes fear and anxiety. SEO rules are known to change which often makes website owners hesitant. They understandably don’t want to invest time and effort into something that might not be of any value in the coming weeks, months, etc. Or worse, could possibly end up hurting them. However, we don’t think you should fear SEO since there are plenty of tactics that will never hurt you. Our advice is to focus on those tactics, such as the following:

Publishing quality content

Taking the time to publish original, high-quality content on your website that will be helpful to your target audience will always have a place in a marketing campaign. For SEO purposes, every piece of content is an additional opportunity to rank in the search engines and generate inbound links to the site. In addition, the search engines take a site’s “freshness” into account when deciding where a site should rank. Sites that are updated regularly with useful content are favored. Remember, content doesn’t need to be “text-based only” either. People have different content preferences. It might be interesting videos and images that catch the eye of target audience members and earn links and shares. Focusing on target audience members, and not just the search engines, will improve bounce rate which is something the search engines also take into account.

Improving site speed

A slow loading site is a major turn-off that usually results in a high bounce rate. Your site needs to be fast across devices. If a searcher can’t get to your site quickly enough, where do you think they’re headed? Probably to a competitor’s site. If you’re concerned about site speed, talk to your developer about what could be slowing the site down. The Google PageSpeed insights tool is helpful. Also, be sure to invest in quality hosting.

Searching for relevant link opportunities

If you think “link building” is a bad thing, you’re doing it wrong. There’s nothing wrong with building relevant inbound links to your site. The key term here is “relevant.” Look for opportunities from industry related sites and build links gradually.

Social media activity

Social media might not have a direct impact on your SEO success but it can have an indirect impact. Keeping active in social media and building up your social following helps to grow your brand online and shows the search engines that you’re marketing your website in many ways. While social links may be “no-followed” they are still seen and can generate other, non-social links on other websites that are followed.

Updating your website

SEO and website design are separate marketing functions but essentially they help each other. A well-designed site that is easy to navigate improves a site’s bounce rate and the overall experience a visitor has. If it’s time for a redesign, be sure to follow these website redesign tips for SEO.
SEO may be continually evolving, but there are plenty of SEO tactics that will always be relevant. Stick with these tactics and follow a white hat strategy to avoid penalties.