New customer

If you are in the greater Topeka or surrounding areas and you are having foundation problems please visit our newest customer www.keatingmudjacking.com.

Plan your work and work your plan!

This segment will be a bit about the good old fashioned device called the telephone! Yes the telephone. I have been using one for sales since 1978 and it has never let me down. Yes even with all of the magical devices now available to man and women, the telephone is still one of the most powerful communications mediums. With the phone, you  can talk to existing customers (imagine that). You can still set up your appointments with the phone. You can prospect with this old friend. In short, you can sit at your desk, save time and money and wear and tear on your body and just make call after call. Ok yes it can be boring but you can really see and get positive feedback by using the phone.  Many a salesman have laughed at me sitting there calling away while they joked and took trips to the water cooler while I set up appointments and out sold them ten to one! Eventually those salespeople started to follow my lead and guess what, their sales increased too.

Using the phone is an squired skill and it takes time and can be frustrating. Rejection becomes your constant friend but occasionally you hit one and wow it really makes your day feel better and gives you the spark to continue on.....

Want to learn more on how I do it? I can consult for you or your team and you will see an immediate impact in discipline and sales increases.

More to come....

Joe

Plan your work work your plan

More about sales and planning. it is important that you set reasonable goals for yourself. Remember that Rome was not built in a day and either will your business or sales success.  I made a call on a couple building a business basically from scratch and of course they were excited. The couple had products, they had a targeted area to attack and now they were working on a web site to sell their products.  The problem was potentially initial unrealistic expectation,. the thought that you might make tens of thousands of sales immediately can happen but I have rarely seen it. Set reasonable goals, go after those goals then attack it wisely. Slow steady growth is attainable and it will allow you to adapt to the curve balls thrown at you.  If you can find a mentor to talk to to bounce ideas off of and then weigh the advice and if you like it use that advice it can be useful. Listen to those who have already travled the hard road and know that you too will learn and sometimes not so nicely. But if  you listen and plan and execute the plan you might just be surprised at what life will send you.


More to come soon...

Joe

More tidbits:

If your website contains pages with 'thin' content, it's better to remove these pages from your website. Here are a few common examples of pages that often have thin content with little or no added value:

• Automatically generated content
• Thin affiliate pages
• Content from other sources. For example: Scraped content or low-quality guest blog posts
• Doorway pages

If the vast majority of your web pages have good quality, a few low quality pages won't hurt your rankings. That said, it's usually better to remove these low quality pages from your website.

More.......

Google tests “What’s Hot” & “What’s Nearby” as Android search options

"Artem Russakovskii found an interesting Google search options test for Android. In addition to recent searches, Google inserted a 'What’s Hot' and 'Nearby' option in the pull-down menu. [...]

Given that Google does numerous tests, it’s not clear this will get a broad rollout. In testing this functionality, Google is likely responding to the growth of 'nearby' or 'near me' queries.

 More hacked content showing up in Google Search now?

"It was just a few months ago when Google updated their hacked content algorithm to remove hacked content from showing up in the search results. But it may not be working as well as they liked.

A WebmasterWorld thread has several webmasters saying that they are seeing more and more hacked content show up in the Google search results, especially when you filter the results to show content in the past 24 hours."

 

 

More info to come. Google continues to make changes. I am going to see what Bing is doing so as to get some comparisons.

 

Until next time

 

Joe

Our new web page....

Please go look at our new web page www.rossini.com.   The web site is responsive...it has an CMS internally, and much more!!!

Plan your work...

Ok we keep harping on plan your work and work your plan but another facet of this is that you should target an SIC code and attack it. I usually go after chambers of commerce because they have a bunch of member names on them, easy to get to and call or e mail to. Maybe you know restaurants so why not go after them in an area and put your knowledge to use that way. Any SIC code will do but pick an area you are familiar with first then plan your area of attack and go after them.

How you go after them is up to you. I use the old fashioned telephone call:) I use e-mails, I use cold calls and more. You choose what you feel most comfortable with and go do it.  Where do you get an SIC code list? Go to the library, they have them and you dont have to pay for them.

More to come.......

More on how to sell

Another piece of the sales puzzle how to sell :work your plan and plan your work"

Another way to plan your work comes from the old days of extremely high gas prices ala $4.00 per gallon and it was extremely important as a salespeople to plan your day and where you were going to make calls that day. In other times, you just went out and made calls or followed up on a lead and then you headed back to the office (wrong). If you have spent time to go to an area, take just a bit of time to research that area and see if there are other potential suspects there. One sales call can turn in to five or more sales calls.; I usually drew a big circle around an area on the map or using Google maps an area and see the streets, find the businesses that are there and then plan to start at the center (your original lead) then spread out from there. What I found that often if let us say you sell to small business people that you will have a strip mall near your first lead so you can park your car (save gas) and drop your card off. I will almost assuredly tell you that you will find another suspect or too as you cold call. 

So what started as a quick go attack a single lead turned into two, three maybe more leads and thus you begin to build your pipeline to sales. Remember to bring cards, brochures, and be prepared to enter your lead into your database right there on the fly or when you do get back to the office to follow up. Remember that as you make calls do not forget to ask the call if they knew anyone else that might be looking for a product you have and you might be surprised how many extra leads you might find.

Remember plan your work and constantly work your plan and that plan will lead you to success!

More to come...................................