Where are we and where are we going???

I try to sell my company by selling my experience. I have seen the birth of the Internet. I have seen the explosion of the web and its influence on us all. I remember seeing the first debit card and now most of us use that instead of cash. I have seen the rise of the robot. I ask, where do we go from here? I think we will see more and more robots in our everyday life. I believe we will see self-driving cars. I believe we will see flying cars. I believe we will see an explosion in AI. I believe we will see an even more powerful phone and we will use it more and more for more diverse things. What I hate seeing is the continued loss of people talking to other people. I know of young kids who never get out and just play on their computers never learning what it is like to relate to others. I remember going out and playing baseball with friends and going on bike rides. How can we change America and the world if we don't understand it? In industry, robots are starting to take over more jobs and frankly in many cases doing much better than their human counterparts. Where am I going with this, well I believe we are in for a more incredible change. The web as we know it will continue to change and become more powerful. Change is inevitable thus we must embrace it and participate in it and help put our stamp on it.

OK more to come later

Joe

Cyber security is important

This is a neat article about how to protect yourself against cyber attacks:

cybersecurity

Definition: Cybersecurity or information technology security are the techniques of protecting computers, networks, programs and data from unauthorized access or attacks that are aimed for exploitation. ... Network security includes activities to protect the usability, reliability, integrity and safety of the network.

Why Is Cyber Security Important? ... And while companies and institutions are constantly working to protect themselves with increasing security measures, you can play a role in this fight as well. When you are aware of the risks, it may be much easier to protect yourself from hackers, viruses and malware.

What is cyber security?

So what is cybersecurity? Simply put, cybersecurity refers to the measures taken to keep systems secure. Adnan Raja, vice president of marketing for Atlantic.Net, offers a broader explanation, defining cybersecurity as the state of being protected against the criminal or unauthorized use of electronic data, or the measures taken to achieve protection.

No matter how you define it, the intent is clear—to keep information and systems accessible to only the people who should have access.

Why is cyber security so important?

Would you like your health records, bank passwords, text messages, personal emails or other private information published online or put into the hands of organized crime? Probably not, as we all have an expectation of privacy and security in our lives.

But let’s look beyond just the potential for harm to an individual. Cybercrime and security breaches are a worldwide problem with widespread costs and consequences. One McAfee report estimates cybercrime may cost the world’s economy almost $600 billion—about .8 percent of global gross domestic product (GDP).1 That’s a tremendous loss of potential and a drain on the world’s economic production.

Cybercrime isn’t just an inconvenience for businesses, but it also poses a massive national security threat. Imagine the mayhem if a hostile group launched an exploit that wreaked havoc on our electrical grid, weapons or any number of the essential systems keeping our lives humming along safely. It’s enough to keep cybersecurity professionals up at night.

Nick Santora, CEO of Curricula says it affects everyone. “As we become more and more connected to devices, the internet plays a tremendous role in making our lives better, but it also introduces unknown risks,” he explains. “From hacking vehicles, energy plants, medical equipment and bank accounts, cyber security plays a role in everyone’s lives.”

More to come! I have to give credit to many for the above but it is interesting reading and important.

Joe Rossini

Information and knowledge is king

I have seen many websites that were top notch just very very good but they produced no traction for their owners. Many ask me why this happens, why no leads, why no sales? Often times companies build and then forget their website. Many times companies put nothing into examining the information that comes from their website. How would you like to know where potential customers are going on your website? How would you like to know how long they lingered on a page such as your contacts page or specials page. It is very important to have strong reporting coming from your website and then to have someone to interpret the meaning of the information.

At Rossini.com we offer three very important reporting options: option 1 is simple reporting, the basics about the page it is the bare bones of what you should want to know. Option 2 is our advanced reporting that really gets to the nitty-gritty of reporting, where did they go, what pages did they visit, how long where they there and much more. Finally, our snooper report and this is proving to be a very popular way to get information on the companies that visit your website such as the company name, the pages they visited and the names of those that did visit. Bottom line is option 2 and 3 are great to have and will give your salesforce the added advantage they need to succeed.

Recently and more than once I gave my client names of web visitors who were really looking at the client's site and I told their marketing director and was told yes our salesperson is there now or just talked to that lead.  What my reporting confirmed is that the potential client was listening and that is a very reassuring bit of information for that salesperson to now.

I close by saying the old axiom, "knowledge is power" and we can give you that power.

More to come

Joe R

How you can get your website noticed

A good article:


At the same time, however, there are over 1.6 billion active websites at any given moment. Given how crowded the World Wide Web is, it can be hard to stand out. Even well-written, compelling content can end up buried in the back pages of Google. So how can you stand out and rise to the top of the search results?

You can start by targeting long-tail keywords, which three to four keyword phrases specific to your business. We’ve gone over this strategy at length in another blog post. Today, we want to focus on long-tail keywords with geographical indicators, such as country, state, landmarks, and town names.

By using so-called “geo-targeting”, you can target long tail keywords and should be able to increase your page rankings and drive more traffic to your website. In this article, we’ll explain why geo-targeting works and how you can find relevant geographical indicators.

\Long tail keywords have grown n in importance and with over one billion web pages out there we can help you find the right one s to use.

More to come

Joe R