SEO prices: What determines cost?SEO pricing has to consider the following variables:
- Situation. Where are you currently?
- Objectives. Where do you want to be?
- Timeline. How fast do you want to improve?
By analyzing a client’s current situation, understanding their objectives and determining the required timeline, we can calculate a price. There are lots of variables here, and we don’t always know what our competitors are doing, but an attempt should be made to calculate the level of work required and subsequent price.
And of course, the industry will in part determine costs. If you make $100 from a new customer, you can expect to pay less than if a customer is worth several thousand dollars. The marketplace, to some extent, regulates price (assuming the work is done properly). It is all about return on investment.
The last variable is maintenance and keeping your flag flying once visibility has been achieved. SEO is a moving target. You step up your game, and the competition does the same. It’s tough, and the best approaches need to be tailored to the unique situation and goals of the business.
Remember SEO and ranking is a constantly moving target. Sometimes rankings can change in the blink of your eye. Remember that you are not the only one trying to rank better. ROI is important and one way to get a feel is by having good reporting. Good reporting will show you at least to a point where the clicks are coming from. How much then do I spend on AD Words? This is a tough subject because when I tell a client that he or she must spend $500.00 to $1000.00 per month minimum some get scared away but think about what you pay some companies that promise you leads? I know that some companies will charge you minimum pricing starting at $10,000.00! So paying an SEO person $500 to $1000.00 to try for a month or two might be better then shelling out $10,000.00 in one shot.
Remember there is more than one choice for pay per clicks. Google does not have it all! You can try Bing they are pretty darn good too. How about ads on Face book? Have you thought about doing a PR on line release to reach hundreds if not thousands of editors. You have many choices and spending your money in one spot may not be the best possible choice. I suggest not putting your eggs in one basket, you can see those eggs be eaten up by a predator!
I suggest using multiple methods to bring in leads and yes use Ad Words but be careful. We use multiple methods to bring in leads. One thing is be an expert and let people know it via a blog. Connect with your customers via e-mail and let them know you offer new ways to help them.
Help your customer solve problems and you will have a satisfied customer for a long time.
More to come!