SEO and reporting

I am a big believer in reporting and I use it. Reporting can tell you where you are going and if what you are doing is working. If you are spending money on advertising your company why not see if that advertising is working. A good reporting package can cost as little as "free". Why not see  what pages on your website are being visited and by who. Why not see how long people stay on your website. My customers get weekly reports on how their website is doing, shouldn't you?
Did you know that: If you’re not currently tracking your online marketing efforts, you’re not alone. But that’s still not a good excuse. Did you know that…

• 45 percent of marketers still don’t formally evaluate their analytics for quality and accuracy (or, even worse, don’t know if they do or not).
• Less than 30 percent of small businesses use website analytics, call tracking or coupon codes; 18 percent of small businesses admit to not tracking anything at all.

Think of those numbers and ask why not? Some of you spend tens of thousands of dollars on building a website then do not evaluate it.  If you want reporting let me know and I can guide you.

More to come soon.

Joe Rossini