Google and rankings

One area that seems to always be mentioned in rankings is content on a website. Content is important so making sure your website is worthy or considered to be worthy start by making it interesting. The more people read it the more the search engines take notice. A static web page that never changes will not rank well but one that is changed and is read well that is a different story.  Here is a tidbit about Google:

 The content of your pages is more important than ever before

Google wants to show the best results on the results pages. It's not enough that a page of your website is somehow related to a specific keyword. Your website must be relevant to a particular topic.
Without good content, it will be very difficult to get high rankings. Take your time to develop good content for your website.

Focus focus focus....

Have you ever went to a website and read an article or two and became lost as to what the website really is about. An example might be an economic development website that is trying to be all things to all people.Why should I come to your city? Answer it clearly such as because we have cheap power, plentiful water and an abundant workforce! OK well that might catch your eye to at least read on. Write with a purpose.
Another tidbit about rankings 
:

Your website needs a clear focus

Websites that deal with many different topics are more likely to be flagged as spam (for example 'How to' websites with thousands of topics). The easier it is to find out what your website is about, the more likely it is that your website will get good rankings.

Do not focus on individual keywords, focus on topics. The pages of your website should contain many different keywords that are all related to the topic of your website.

When making a website think first, what do I want to achieve. So often I see fluff pages with no idea as to where you want to take the viewer. More facts about rankings:

A clear website structure helps a lot

Google wants to find out what your website is about. If your website structure helps Google to understand your pages, it is more likely that your pages will get good rankings.

Use categories and sub-categories, use folders and an easy to understand website navigation menu. Breadcrumb navigation also makes it easier to understand the structure of your website: Homepage > Category > Sub category > Tag > Page viewed

More to come, this topic or rankings constantly changes but the worth of your website, how you tell your story is always important. My company writes webpages so if you need help, let me know I can guide you.

More to come

Joe Rossini 
rossini.com