I have helped many companies get leads, get ranked branded and more and I have found that many companies really do not know how to use their website or why even have it. Some want to just have a brochure about them out there. This is ok but hopefully you have a good marketing and sales team out there to do more! Some want to us the web site as a tool to get leads. I like these type of companies because they understand the new reality that the web is everything today. Gone are the days of the yellow pages or newspaper ads, people still might use them but ask almost any person if they are looking for someone or thing or place and they will say I just Google it! Once again the web raises its head to bite anyone that is not accepting that the world has gone digital.There are some companies that use the web to go right along with their printed media and that is good too this is a branding option and frankly it works too but do more web than paper because the web is cheaper, moves faster and can be changed instantly! There are those that use the web for e-commerce and that too is charging forward and making a once small cottage industry blossem and thrive. A word of warning about e-commerce and that is you must keep up with it daily sometimes hourly if you dont want to have your hopes and business name trashed. Things must be kept up to date!. Some just use the net for sociall media and again I like this because I use it heavily. Social media is growing and thriving and changing so keep up with those changes also. Facebook is not yuor old social meet and greet anymore, it is adding many options and again you should keep up. Some use the net for video and that is so cool and also growing but sometimes it is hard to make a good homemade video so you have to pay someone to do it and well that can cost a dollar or two but I recommend trying it.
The moral of this blog is that there are many ways to use the web and frankly we offer all of them if you need help!
Until next time...
Joe Rossini
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