1. Your hosting company or the CMS vendor offers SEO services
Some hosting companies and content management system vendors include 'SEO' services in their packages.In general, these offers usually include automated tools that insert keywords and other code on your web pages and then they submit your site to Google and other search engines.
Your risk:
The fully automated solutions offered by many hosting companies and CMS
vendors are usually outdated. Nowadays, these methods don't work
anymore. In general, automatic optimization and link building is
considered spam by Google.
2. A relative who is great with computers optimizes your site
Maybe
you know someone who knows someone who is really great with computers.
They can 'fix the SEO' on your website and you will save a lot of money
because they do not charge much.
Your risk: Your
relative might know how to code an HTML web page but that doesn't mean
the he or she has any SEO knowledge. Not everyone who is good with
numbers can do your accounting. Bad optimization can do more harm than
good.
3. An offshore company will do everything for a low price
These
companies often send unsolicited emails with great-sounding offers.
They promise to build backlinks, optimize your web pages and a lot more
for a low monthly fee. You just have to sit back while they do the work.
Your risk: Many
of the offshore companies use automated spam tools to 'promote' your
website. Hiring these companies is often a sure way to get your website
banned from Google in the long run. Some of these services even tweak
the meta keywords tag of your web pages, which is a sure sign that they
do not know what they're doing.
Better choose a reliable solution that leads to lasting resultsIf you want to build a successful online business, it is much better to develop a long-term search engine optimization strategy. You will save a lot of money because you will get much better results.
Bottom line this info from Axandra is so on the mark. I have delt with companies that hire youngsters who know WordPress and some other things and wallah they are experts leading you down the rosy path of mistakes. To do it right yu have to seek experience and frankly be prepared to pay for it.
More to come
Joe
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