What makes good content?

10X Content

a curated list created by Rand Fishkin of Moz

What is “10X” Content?

I first used the term in the Whiteboard Friday video, Why Good Unique Content Needs to Die. It refers to content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.

Since then, it’s been used in forums and on social media as a barometer of content that marketers have found to be uniquely remarkable and stand out in their field for the quality and experience it provides.

Criteria for 10X Content:

• Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
• Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and remarkable
• Is considerably different in scope and detail from other works on similar topics
• Loads quickly and is usable on any device or browser
• Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
• Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
• Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.

Not all of these are required, but some selection of them should be present in each of the pieces that fall under this label.

A neat article and more to come.

Joe Rossini