Some good search engine facts

Question: Why do I need to submit my site to a search engine more than once?

Search engines each have their own criteria for which websites they accept and which they don’t, depending on what they think will be in the best interest of their customers. A website that gets rejected today, may be accepted tomorrow if some aspect of the website has changed.

Question: If my site gets rejected, how do I get it listed?

Optimization. You need to optimize your website to target specific keywords that you think best represents your website. You need to ensure that you have enough relevant content, and that you maximize your headings and meta-tags.

Question: Why are backlinks so important?

Backlinks are important because the bigger search engines use this (along with other proprietary factors) to determine how relevant your website is. With the key thinking being "Why would someone post a link to someone else's website unless they felt it was relevant?"

Question: What are meta-tags?

Meta-tags are the keywords, description and title you think best represents your website. Your overall website should have a broader theme than each one of your pages. For example, if you owned a Vintage Book Website, the title of your homepage would be VINTAGE BOOKS. Inside your website, you might have a webpage titled VINTAGE BOOKS FROM THE EARLY 1800′S. To go along with your title, you have description and keyword metatags. The description metatag is a short description briefly describing that particular webpage. When you think about descriptions, think about the heading of search results. That is how a description should look. All your metatags are contained within the head of the HTML page.

These are just some basic questions that you should have and know when you are either creating or having an SEO person help you. The playing field is changing almost daily and I believe that a strategy of not totally relying on Google is a good one. Use multiple means to get to your audience. Bottom line is there are more ways to get noticed and it does not have to be just Google so be everywhere if you can and we can help you do that!

More to come soon

Joe Rossini