How does Google detect web spam?
Google uses on-page signals such
as keyword stuffing or hidden content. They also judge the quality of
the web page content. Any type of scraped, synonymized or poorly
written
text is seen as a spam signal.
In addition to the on-page signals, Google uses the backlink profile of a web page to detect spam. Google analyzes many different backlink elements: how many links are there in total? What is the quality of the pages they come in from? Do the pages look “real” or are they just there to host the links? What anchors texts are used? The commercial vs. non commercial ratio of the anchor texts.
In addition to the on-page signals, Google uses the backlink profile of a web page to detect spam. Google analyzes many different backlink elements: how many links are there in total? What is the quality of the pages they come in from? Do the pages look “real” or are they just there to host the links? What anchors texts are used? The commercial vs. non commercial ratio of the anchor texts.
I highly recommend that you use only 15 to 20 keyword phrases and not make them generic like dog. I also as the first part of this article states recommend using regular text that you make up and is relevant.
More to come in 2013!
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