Wednesday, January 2, 2013

Part 2 for what Google is looking at

What are commercial keywords and how do they influence your backlink profile?


A commercial keyword is a keyword with a high search volume or a keyword that has a high financial value, for example "cheap flights" or "car insurance".

If 90% of the anchor texts in a backlink profile are commercial keywords, it is likely that the backlinks are spammy, especially if there are thousands of these links.

Andre says that a natural backlink profile usually has non-commercial keywords in the anchor texts (long tail keywords, the URL of the website, etc.)
 
As I have said often, key phrases of your business are the best. Don't just say dog, say cocker spaniel puppy.
 
More to come!

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