Tuesday, January 31, 2012
Do you need sales help?
I often wonder that after all of my training as a salesman if anyone needed me anymore? With all the new fangeld gadgets out maybe that movie Death Of A Salesman was true? Well I am here to tell you we that old core of trained professionals are just as needed today as we were years ago and maybe even more so. The recession and the new realities of this country and its new direction to a service economy makes the need of a veteran presence even more important. You go and look at a professional sports team and see that many coaches will tell you they would rather have an experienced team then a rookie team. Yes rookies can be fun and the enthusiasm can be contagious but in the clutch what are you looking for, who do you go to? You go to that veteran for guidance and a steady hand. We have been through this before several times and we know how to fight it and the tools to use to triumph above it.
So if you know of a company that needs sales help or needs to be guided on how to get leads from the web, I know that by using sales tools that are tried and true and using the new ways of social media, I can bring leads and increase a companies profits and bottom line.
What do I do you ask?
Until next time
Joe Rossini
So if you know of a company that needs sales help or needs to be guided on how to get leads from the web, I know that by using sales tools that are tried and true and using the new ways of social media, I can bring leads and increase a companies profits and bottom line.
What do I do you ask?
- Modernize and update your web site to use new content management software
- Submit your web site to the major search engines
- Add social media
- Add a blog
- Capture all of your e-mail leads then blast out targeted e-mail messages to tell your story
- Do on-line PR releases about your company and its products
- Sit down with your marketing team and talk about strategy and how we can do more to bring in more leads
- And much more.........
Until next time
Joe Rossini
Monday, January 30, 2012
How to get leads!
I have been in sales for too long to say but over time I have seen many things and one thing is clear, getting sales leads is just as tough today as it was in days gone bye. I started my career with training that was based almost totally on the "cold call" concept. We would be put in a territory and we sometimes went block to block, business by business knocking on doors and leaving information or demonstrating our product. At times a bunch of us would gather for breakfast, discuss strategies then we would all help a fellow salesperson by "bombing" their territory. We would all go out and knock on doors and get leads. This was fun and it built comraderie but again it was an all day affair and it was hard especially when it was 100 degrees outside!
Then came the rising cost of gas and we learned to be more efficient meaning we used the phone a lot and made telephone calls and mailers. This was easier for me and I learned to be good at using the phone to get my foot in the door. Those that could get more appointments were usually elevated in the eyes of management and of course if they said there was an interest then you had a reason to go and not waste as much time on the road.
Wow then came the mobile phone and instead of pulling over and dropping a few quarters and sometimes freezing or over heating you could use the old bag phone and really make some time by calling while in that car. Of course the cost was high and soon management said no only use it when necessary but it was sure fun. I once changed an entire mobile policy by racking up a $850.00 bill one month ...oh they were mad at me but they did pay it :)
What I remembered most was the time spent addressing letters and envelopes and using the glue stick thingie that helped me put stamps on. The trips to a place called a post office, then waiting about two days and calling all those people to ask if they got my letter.Most threw them out but a few said yes.
Fast forward to today and the use of e-mail, and video e-mail and blogs and Facebook, Twitter, Linked In oh boy so many techno things to use to find leads. But through it all I still enjoy the good old telephone call, the actual visiting a person and meeting them face to face and the opportunity to demonstrate my product. Yes technology is surging forward but sometimes every once in a while it is nice to go back in time and use the old methods that still work today and I believe will continue to work for a long time to come. Yes you need a great web site, a Facebook page, a Google+ page, you need to use e-mail and to blog but as someone said a long time ago, it takes a village, well it still takes a lot of marketing ideas to succeed.
Hope you liked me babbling...more to come soon.
Joe Rossini
Then came the rising cost of gas and we learned to be more efficient meaning we used the phone a lot and made telephone calls and mailers. This was easier for me and I learned to be good at using the phone to get my foot in the door. Those that could get more appointments were usually elevated in the eyes of management and of course if they said there was an interest then you had a reason to go and not waste as much time on the road.
Wow then came the mobile phone and instead of pulling over and dropping a few quarters and sometimes freezing or over heating you could use the old bag phone and really make some time by calling while in that car. Of course the cost was high and soon management said no only use it when necessary but it was sure fun. I once changed an entire mobile policy by racking up a $850.00 bill one month ...oh they were mad at me but they did pay it :)
What I remembered most was the time spent addressing letters and envelopes and using the glue stick thingie that helped me put stamps on. The trips to a place called a post office, then waiting about two days and calling all those people to ask if they got my letter.Most threw them out but a few said yes.
Fast forward to today and the use of e-mail, and video e-mail and blogs and Facebook, Twitter, Linked In oh boy so many techno things to use to find leads. But through it all I still enjoy the good old telephone call, the actual visiting a person and meeting them face to face and the opportunity to demonstrate my product. Yes technology is surging forward but sometimes every once in a while it is nice to go back in time and use the old methods that still work today and I believe will continue to work for a long time to come. Yes you need a great web site, a Facebook page, a Google+ page, you need to use e-mail and to blog but as someone said a long time ago, it takes a village, well it still takes a lot of marketing ideas to succeed.
Hope you liked me babbling...more to come soon.
Joe Rossini
Sunday, January 29, 2012
Do people get it???
I was on a call the other day and I was showing the person the many benefits of having a web site. I showed social media and talked about it and how important it now is. I showed the reporting features and how you could track your hits and where they were looking. I demonstrated how you could give your potential members their own little web site and also a Google map to their location. How about the ability to make your own changes. The time savings that the web could offer and money savings. After two hours I left frustrated, I could not seem to hit home that a web site is more than just a brochure today, it is a business tool to be used and if used it can really make you and save you money. Oh well on to the next potential customer.
Have a great day
Joe Rossini
Friday, January 27, 2012
The new Google privacy policy
This is a neat article from Kim Komando about Google's new privacy policy going into effect on March 1, 2012. I do not know totally how to take it other than they are tying everything together so they can mass market to us. This is a short but good read:
Unraveling Google's updated privacy policy
QUESTION
Hi Kim. I use Google services all the time - Search and Maps, of course, as well as Docs, Calendar and Finance. I'm concerned about Google's new privacy policy and how the company is going to track me and use my information. Should I be worried? Thanks.
-Sean of Tulsa, OK, listens to my national radio show on KRMG 740 AM/102.3 FM.
ANSWER
Thanks for the timely question, Sean, and for tuning in to the show every weekend. I don't think Google's new privacy policy is quite the end of the world, as some critics contend. But the change is important and deserves your attention.
For those who haven't heard, on March 1, 2012, Google will roll out a consolidated privacy policy that covers almost all of its products. Currently, it has more than 70 separate privacy documents!
What this change means in practice is that you'll be treated as a single user across all Google products. All your privacy settings will be the same and all your data will available to every other Google service.
Google says this will create a safer, more intuitive experience for users. With the unified platform, for instance, Maps could automatically provide driving directions based on an appointment you've just made in Calendar.
Your searches can become more contextual. If you watch YouTube videos on healthy cooking, Google Search will return healthy recipes first when searching for new dishes to make. You can decide for yourself whether that's cool or creepy.
But make no mistake: Google is also doing this to bring in more targeted advertising revenue and to compete with rival behemoth, Facebook.
Thursday, January 26, 2012
You need a Facebook fan business page and a Google+ page!
I may sound like a broken record but I really believe that social media is making an impact on business. I am not saying it is the end of the web site as we know it, trust me, the things you can do with a CMS database driven web site is just astounding. I say for marketing purposes and ranking you must be on as many social media platforms as you can stand to be on. Also of course having a Blogger account helps a lot too.
Should you want a professional Facebook business page or a Google= page they are not as expensive as you may think to have. Just let me know and I will quote you a price and usually can have one up for you in a day or so.
Talk again soon!
Joe Rossini
Joe just talking
OK occasionally I just blab, I am good at blabbing. I blab all day long on here or on the phone. I still use the out dated phone system but I use a lot of e-mail and a lot of Skype it is fun. Ii am getting to know Google+ better and am adding that to the things we do at our company. Brenda is working hard on a web site that is being built using a content management system and it is looking very good and should be up soon. This company sells solar products and some of those products are just plain neat. I am looking forward to doing web marketing for them.
I am also working with a company out of Huntsville, Alabama and he specializes in helping companies write their business plan and much more. Take a look the company is called www.bluepointstrategies.com, I highly recommend them.
I am also very proud to let you look at some of our recent work that we have done:
www.actioncoffee.com
www.greenwayjanitorial.com
www.missbscafe.com
www.kcwealthmanagement.com
www.twsproject17.org
We are proud of these new customers and we are currently working on multiple new projects with content management systems included. A content management system allows a customer the ability to make their own changes to the web site and also offers a lot of power under the hood. Power means database capability to do calculations and track members or do zip code tracking and a lot more. Most of our newest web sites include this option.
The bottom line is that we can offer a wide variety of products and services including hosting on our own servers! We offer free virus and spam filtering to our customers and that helps keep them clear of a lot of potential problems.
Well enough for now, I wanted you to hear a bit about us and please feel free to call me if you have any questions. You can reach me at 913-244-6132.
Until next time Have a great day!!!
Joe Rossini
Please visit my blog to see the new Google+page created for ECS Inc. International:
http://ping.fm/ZE0Du
http://ping.fm/ZE0Du
New Google+ page made
Please visit the new Google+ page made for one of our customers, ECS Inc. International. ECS is one of the most experienced manufacturers of frequency control management products in the world.
Please go visit their Google+ page https://plus.google.com/102005692075588668201/posts
Please go visit their Google+ page https://plus.google.com/102005692075588668201/posts
Thursday, January 19, 2012
Very pleased with this
I have had a lot of friends compliment me on my new website. they really like it. Today I went to a potential client to put in a bid on their building and they were VERY impressed by my website and said they got a "clean" feeling from the website. Thank you very much for the hard work put into it! Thought I'd pass that info along to you.
Thanks,
Justin Thomas, President
Greenway Janitorial Services LLC
I have had a lot of friends compliment me on my new website. they really like it. Today I went to a potential client to put in a bid on their building and they were VERY impressed by my website and said they got a "clean" feeling from the website. Thank you very much for the hard work put into it! Thought I'd pass that info along to you.
Thanks,
Justin Thomas, President
Greenway Janitorial Services LLC
Tuesday, January 3, 2012
Manta tip of the day
Don't Compete on Price
You've probably already put a lot of time and thought into setting your prices, and if you're like many small-business owners, you may be barely skimming by on your current prices. That's why it's usually not a good idea to match the competition when their prices are lower than yours. Instead, focus on offering a superior product or service. Customers and clients will pay for it.
You've probably already put a lot of time and thought into setting your prices, and if you're like many small-business owners, you may be barely skimming by on your current prices. That's why it's usually not a good idea to match the competition when their prices are lower than yours. Instead, focus on offering a superior product or service. Customers and clients will pay for it.
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