Did you know that when you write or create a web site, you should have internal links that point to various pages on your web site. An example would be a solar power web site, the first page mentions solar panels, this word should be linked to the solar panel web page in your web site. The search engines like internal and external web links. Internal linking usually does not have as bad of an effect on your rankings as when you try to use linking farms that put thousands of robo links into your web site. Robo linking is now frowned upon so be careful. Internal linking is a good link and the big search engines do not penalize for this.
External inbound links to your web site are good if they are real and relate to what your web site is trying to say or sell. Some what we call in the business as landing pages can work if they are each different and have text that is unique and relates to your web site. Cross linking to your vendors is also a good inbound linking strategy.
More soon
Joe Rossini
Rossini.com
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