I believe that all the tariffs that have been imposed could not just be blown off by the economy or companies. Companies in some cases have raised prices and we see it in the grocery store or when we go shopping for items at brick and mortar stores or even on Amazon. Ultimately the consumer opts for cheaper goods if they can fin them or opts not to buy at all! It is those small blips we are starting to see that are showing that things might just be slowing. So the question is, what can we do?
First if you have a website that has not been updated for a while, think about making it more in line with what you are doing. Make sure that people can find what you have to offer and allow them to either buy on line or make it easier for them to contact you. I can not tell you how many times I have gone to a website, wanted to buy or at least talk to someone and it was almost impossible to get that number to call. Guess what? Lost sale, I moved on and so will others!
Another tip is to have a reporting structure that tells you when a potential customer is on your site looking. In this day and age, time is important, hit that lead when it is hot and don't let go. Reporting can be had a very low prices and some for free so get it and use it.
Have you ever thought about telling the world about your successes and also about new products? If you have a new product that gives you an edge, let the world know. Do PR releases, do e-mail newsletters, make tele calls and more. Potential customers must sometimes be told, do not expect them to just run to you they have to be given a reason.
OK much more to come, this is just the start but remember, you are the only one that can talk about you, so do it and do it often.
More to come soon.
Joe Rossini
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