Automation on all levels of life is growing

Automation, it over the centuries has been a dirty word for many. Way back the horse so necessary to go from one place to another or to help farm the land gave way grudgingly to the car. The locomotive gave way to the airplane. The old fashion printing system gave way to the big presses. The mail is or has given way to the Internet. The list goes on and on. Today we see the web being used more and more and we are seeing the rise of driverless cars. Hamburgers are being made automatically and kiosks allow you to buy a burger without a person.  Ok, I have made the point and that is life as we know it is changing. Things and work that used to require people are quickly shrinking. The big key is retraining to be able to program or guide those robots and that, for now, is the job to have.

More to come soon.

Joe

Brick and mortar fight back!

Aldi is taking its online delivery strategy national.

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  Aldi expanding in the Garden State

Through its partnership with Instacart, the German supermarket company is bringing its online grocery delivery service to all stores in the United States. The national rollout covers 75 major markets, including San Diego, New York City, Miami, Raleigh and Minneapolis. By Thanksgiving, the service will be available across 5,000 new ZIP codes in 35 states.

Shoppers can participate by visiting Instacart.com or downloading the Instacart app. At checkout, customers can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.

The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August 2017. By March, the company expanded the program to the Midwest.

“Aldi is a pioneer and a leader in creating a shopping experience that works with people’s busy lives,” said Jason Hart, CEO of Aldi U.S. “Our partnership with Instacart and the expansion of our e-commerce options are more ways we are meeting the growing needs of today’s shopper…”

The delivery program coincides with Aldi’s aggressive store expansionacross the U.S. Aldi is in investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. The company, which already operates more than 1,800 stores across the country, said it is more than halfway through its remodel investment.

From China Store Age magazine

A great customer

Describe a recent project you are fond of. How long did it take?

We are very proud of the website and Internet presence we created for Fifth Avenue Internet Garage in Clay Center, Kansas. We approached the owner, Randy Rundle via a cold call and introduced ourselves as web marketing specialists. Randy informed us that he had contracted with other specialists to build him a web page, but they could not create the satisfactory web presence that he was looking for. Randy has a customer base that is not web savvy and he wanted something that was user-friendly and easy to navigate and allowed him the one-on-one customer support that he has used for years. Randy wanted simplicity: He wanted his customers to understand what he offered and also new products he adds several times a year

 

Our programmers created his website, and you will see it is not Responsive Design, but that is by his desire because he wanted a site that would render on most browsers available at the time, including ones that are older since many of his customers do not have new PCs or other devices. Randy invented 6 volt and 12-volt alternators for antique vehicles. An area of pride for Randy is his knowledge of antique cars and their internal workings and he displays that with the release of “The Alternator gazette” a PDF document published for antique vehicle enthusiasts.

 

The website was a huge success. Randy’s website is visited by people from all over the world! After the website success, he decided he wanted to start blogging as a way to further his reputation and introduce new products. We created his first blog, and he has published 72 blog entries. The next year he added another blog to market antique parts and other memorabilia he has collected over the years.

 

As an SEO specialist, I often tell my customers to participate in marketing and evaluation of their website; the most successful websites are where the customer and Rossini.com are a team. Think of a  website as a living document, reflecting you and your company. I am proud to report that this small company has, on a consistent basis, thousands of visitations per week, and is my top producer of visitations beating out several multi million-dollar companies with much bigger websites, and that is because he cares and participates in the process. Besides, his website is a fun site! Be sure and visit his website at: http://fifthaveinternetgarage.com/index.php, his Garage Tech blog: https://fifthaveinternetgarage.blogspot.com/, and Mr. Haney’s Specials: http://mrhaneyspecials.blogspot.com/.