More info from Google

The guides describe Google's standard for their own content. It's very likely that Google will think that your web pages are high-quality pages if they meet these standards. Here are some key points from the documents:
Recommendations for your content:

• Aim for a voice and tone that's conversational, friendly, and respectful without being overly colloquial or frivolous; a voice that's casual and natural and approachable, not pedantic or pushy. Try to sound like a knowledgeable friend who understands what the reader wants to do.
• Use standard spelling, grammar, punctuation and capitalization. Write short and concise sentences that are easy to understand.
• Use descriptive link texts, i.e. "download the user manual" instead of "click here". If you link to other websites, make sure that these websites are reliable and respectable.
• Avoid buzzwords and technical jargon. Don't use exclamation marks, except in rare really exciting moments.
• Consider numbered lists and bullet lists to structure your content.

As I have always said, content is King so have it it is important.  Ok Back to Google speak:)

How to optimize your pages
There are many things to consider if you want to get high rankings on Google and other search engines. In addition to the things above, you should check your pages for other technical things that can have a negative influence on your rankings. After that, optimize your pages so that they get high rankings for the right keywords.
Long tail keywords are important, ask your SEO specialist "like me" to help you with your SEO and your keywords.

Google: do not remove old content or archived news stories

"It has become a trend  by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. [...]

Gary Illyes from Google [...] had an explicit warning – if you remove this older content, you will lose traffic [...] You can redirect that page somewhere, which would be more relevant in your mind, but I typically disagree with that as well, just like you for the same reasons."

Here we go again another update on Google:

Google search algorithm update coming?

"We are seeing quite wild swings across all sites. I know there are quite a lot of these predictions around here these days, and yes i do appreciate that updates are happening almost all the time (thank you very much) but this does look like some sort of "larger than a normal day" type update."

Ok more to come soon.

Joe Rossini