What I have been saying all along read this!

Search engine optimization is about getting clicks from the right people, not about rankings 

Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. It is very important that your web pages get targeted traffic. Search engine optimization is not about getting high rankings. It is about getting clicks from the right people.

Don't waste your time on untargeted traffic

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days.
Unfortunately, none of these 'visitors' would buy something on your website. Although these traffic exchange programs still exist, most website owners have understood  that these programs were pointless. However, a lot of business owners still try to get high rankings for the wrong keywords.

Get more targeted traffic: focus on the right keywords

If your website has high rankings for the wrong keywords, you won't get targeted traffic. It does not make sense to get high rankings for a keyword that seems to be related but does not deliver people who are interested to buy.
For example, "car" is an extremely popular keyword. If you manage to get high rankings for the search term "car" then your website will get thousands of visitors per day. Of course, you will also have to invest months into getting your website on the first result page for that single term.
However, you won't get many sales from people who find your website through that keyword. People who search for "car" might be interested in anything that is related to cars: general information, car tuning, car repair parts, tires, news, images, etc. If you are selling products for auto cockpit cleaning on your website then most of these visitors won't buy.
It is important that you concentrate on targeted keywords that deliver targeted traffic (for example "auto cockpit cleaning", "car dashboard cleaning", etc.). It is much easier to get high rankings for these keywords, and you will get many more sales from these high rankings (From seo profiler).

More info snippets to come soon.

Joe Rossini

More info from Google

The guides describe Google's standard for their own content. It's very likely that Google will think that your web pages are high-quality pages if they meet these standards. Here are some key points from the documents:
Recommendations for your content:

• Aim for a voice and tone that's conversational, friendly, and respectful without being overly colloquial or frivolous; a voice that's casual and natural and approachable, not pedantic or pushy. Try to sound like a knowledgeable friend who understands what the reader wants to do.
• Use standard spelling, grammar, punctuation and capitalization. Write short and concise sentences that are easy to understand.
• Use descriptive link texts, i.e. "download the user manual" instead of "click here". If you link to other websites, make sure that these websites are reliable and respectable.
• Avoid buzzwords and technical jargon. Don't use exclamation marks, except in rare really exciting moments.
• Consider numbered lists and bullet lists to structure your content.

As I have always said, content is King so have it it is important.  Ok Back to Google speak:)

How to optimize your pages
There are many things to consider if you want to get high rankings on Google and other search engines. In addition to the things above, you should check your pages for other technical things that can have a negative influence on your rankings. After that, optimize your pages so that they get high rankings for the right keywords.
Long tail keywords are important, ask your SEO specialist "like me" to help you with your SEO and your keywords.

Google: do not remove old content or archived news stories

"It has become a trend  by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. [...]

Gary Illyes from Google [...] had an explicit warning – if you remove this older content, you will lose traffic [...] You can redirect that page somewhere, which would be more relevant in your mind, but I typically disagree with that as well, just like you for the same reasons."

Here we go again another update on Google:

Google search algorithm update coming?

"We are seeing quite wild swings across all sites. I know there are quite a lot of these predictions around here these days, and yes i do appreciate that updates are happening almost all the time (thank you very much) but this does look like some sort of "larger than a normal day" type update."

Ok more to come soon.

Joe Rossini

More facts about cyber security and it is scary!

Social media – a hackers’ favorite target

Currently, according to in depth statistics, there are more than 1.6 billion social network users worldwide with more than 64% of internet users accessing social media services online. Moreover, social networking is one of the most popular ways for online users to spend their time, and a preferred way to stay in contact with friends and families.

Find out which kind of attacks hackers use most often in social media + 9 other infosec facts!

CLICK TO TWEET

This is precisely why cyber attackers love social media as well! Users that spend a lot of time on social networks are very likely to click links posted by trusted friends, which hackers use to their advantage. Here are some of the most popular types of cyber attacks directed at social media platforms:

•  Like-jacking: occurs when criminals post fake Facebook “like” buttons to webpages. Users who click the button don’t “like” the page, but instead download malware.
• Link-jacking: this is a practice used to redirect one website’s links to another which hackers use to redirect users from trusted websites to malware infected websites that hide drive-by downloads or other types of infections.
• Phishing: the attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by disguising itself as a trustworthy entity in a Facebook message or Tweet.
• Social spam: is unwanted spam content appearing on social networks and any website with user-generated content (comments, chat, etc.). It can appear in many forms, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.

Why are cyber attacks on social media so frequent?

Because social media users usually trust their circles of online friends. The result: more than 600.000 Facebook accounts are compromised every single day! Also, 1 in 10 social media users said they’ve been a victim of a cyber attack and the numbers are on the rise. Now this is a cyber security statistic which we don’t want you to become part of.

How it affects you and what can you do to get protected:

• Don’t click any strange links.
• This is courtesy of HEIMDAL.

How is retail going to do this holiday season?

This is what some experts are saying about this coming holiday season:

http://www.retaildive.com/news/holiday-sales-growth-dependent-on-high-income-online-shoppers/506460/

Secure your systems

To follow is just a quick look at securing your systems. Today threats are everywhere so be vigilant!

Prevent Network Intrusions with Multiple Strategies

A complete network overhaul isn’t always necessary to improve security. Many providers offer easy-to-deploy network solutions that incorporate powerful security features.

Firewalls built into routers, for example, allow IT staff to monitor incoming and outgoing network traffic and decide whether to allow or block specific traffic based on a defined set of security rules. A proven and reliable network security technology, firewalls create a barrier between secure internal networks and untrusted external networks, such as the internet. 

“Leverage next-generation firewalls,” Gheri recommends. “These devices can identify traffic based on applications. And good next-generation firewalls can apply different traffic optimization techniques to different kinds of application traffic.”

An intrusion prevention system (IPS), implemented either as a device or through software, is a powerful tool that examines traffic flows to detect and block vulnerability exploits, an approach attackers frequently use to access or cripple an application.

Intrusion prevention is a standard feature in most next-generation firewalls. “It provides base-line security, but be aware that an IPS should not have a blind spot regarding SSL-encrypted traffic,” Gheri warns. “Encrypted traffic needs to be decrypted and then matched against malware signatures and payload needs to be inspected for advanced malware.”

Segmentation, a technique widely supported by network technology providers, splits a network into multiple subnetworks, commonly known as segments. The approach allows organizations to group applications and related data together for access only by specific users (such as sales or finance staff). This technique can also be used to restrict the range of access provided to a particular user.

Segmentation is perhaps the simplest way to improve an organization’s security posture, since using network address segments to control access hampers cyber attackers. “It can also help to contain malware outbreaks,”

info by viztech

What Amazon is thinking for the future and it is well unusual

I want you to read this it is funky and well shows you what the big boy is thinking:

http://www.techgistics.net/blog/2017/9/28/connecting-the-dots-on-amazons-patents-in-logistics


More to come soon.

Joe Rossini

The top 10 e commerce retailers distribution facilities

The 10 Retailers With the Most E-Commerce Distribution Centers

Digital retailing is tough. Not only do retailers need to find innovative ways to drive traffic to their sites and induce a sale, they need to be able to fulfill any and all orders at breakneck speed. Customers are making purchase decisions based on delivery times and the more DCs a retailer has the better its chances of meeting shopper expectations.

In its Top 500 Guide Internet Retailer ranks the top e-commerce retailers across numerous metrics including number of fulfillment centers. The entire report is available here, and a quick look at the 10 retailers with the most DCs is below.

Amazon. No surprise here that Amazon tops the list, nearly tripling second place finisher IKEA. Amazon has fulfillment centers in 19 states, to help process the 350 million SKUs the online giant carries. Number of e-Commerce Distribution Centers: 109.

IKEA. While the furniture retailer is known for its sprawling, warehouse-like showrooms, over $134 million of its revenue comes from web-based sales. In fact, IKEA's web sales increased 25% in 2015, with eight million monthly visitors.   Number of e-Commerce Distribution Centers: 39.

O'Reilly Auto Parts. O'Reilly is growing not only its physical footprint as it looks to enter the lucrative northeast market, but its only presence as well. The auto parts retailer's web sales increase 14% last year and not account for over $176 million in revenue.  Number of e-Commerce Distribution Centers: 23.

W.W. Grainger. The hardware and home improvement retailer stocks over 1.4 million SKUs. It has over 9 million visitors browse its site each month — a huge jump from the 4.5 million that visited each month in 2014. Number of e-Commerce Distribution Centers: 18.

Safeway Inc. While digital grocery sales are still in their infantcy many of the nation's top supermarket chain have made significant investment in the space. Safeway's web sales have been relatively flat year-over-year, but it still accounts for nearly $230 million in revenue. Number of e-Commerce Distribution Centers: 17.

Bed Bath & Beyond. The New Jersey-based home goods retailer continues to scale up its digital shopping efforts, with web sales increasing 25% year-over-year. The retailer is investing heavily in the mobile experience to capture busy on-the-go shoppers. Number of e-Commerce Distribution Centers: 17.

Sears Hometown/Outlets. The retailer operates two brands, Sears Hometown and Hardware storea nad the Sears Outlet Stores, with revenues north of $325 million. It sells home appliances, lawn and garden equipment, tool and hardware, and has fulfillment centers located in 10 states. Number of e-Commerce Distribution Centers: 16.

Estee Lauder. The cosmetics and fragrance manufacturer and retailer have over 8.6 million monthly visitors, and sports a 4% conversion rate. Its web sales have been growing by leaps and bounds, increasing to over $860 million in 2015, an increase of nearly 28% from 2014's total. Number of e-Commerce Distribution Centers: 14.

GameStop Corp. With the vast majority of its shoppers 34 years old and younger the video game retailer has a massive digital presence. Web sales topped the $1 billion mark in 2015, representing a 25% bump over 2014 totals. Number of e-Commerce Distribution Centers: 13.

Systemax. The industrial supplies, computers and electronics supplies retailer has web sales north of $1.4 billion, and hosts 3.7 million unique visitors per month. It sells over 450,000 SKUs and an average ticket value of $440. Number of e-Commerce Distribution Centers: 13.