More ways to make your website rank better

The following is very true but misses a big point and that is some customers like the images that cause the site to load a bit slower. Remember these are just suggestions:

Mistake 3: Not prioritizing page speed

Page speed isn’t just something that only obsessive developers need to worry about anymore. Today, Google places a huge emphasis on its importance, and it has tremendous and proven subconscious impact on visitors.
According to a study done by Amazon, a difference of just 100ms—a unit of time that the ordinary human can’t even perceive, was enough to reduce their sales by 1%. If that tiny unit of time has that much direct impact on sales, what kind impact do you think an extra second or more will have?
So how do you design the fastest website possible? You start with clean, efficient HTML and CSS, and then minimize plugins and http requests, optimize your media, minify CSS and JavaScript, and implement caching. There’s always room for continued improvement.
In a 2016 episode of Webcology, Jon Henshaw shared some of the techniques he used to dramatically speed up the Raven Tools website, and the numbers he achieved are, in a word, enviable.

While I probably wouldn’t go quite as far as Jon did, this episode shows just how far a little creativity can take you. There are several techniques you can use to drastically improve page speed, including:

• Minimizing http requests
• Optimizing media
• Reduce redirects
• Minimizing widgets
• Utilizing caching
• Enable compression
• Minimizing plugins
• Sticking to system fonts
• Minimizing ad scripts
• Using sprites
• Minifying CSS and JavaScript