Weeb apps do make a differance

McDonald's revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain's focus on welcome incentives for new users. 

Another example:

Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket's Mobile to Mortar platform.  

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Find your customers. (Hint: they are mobile)
In the mobile environment, finding customers is the key to the marketing relationship.
Today’s customers have one thing in common that makes them easy to find: they are all fixated on their smartphones.
On those ever-present smartphones and mobile devices, marketers and merchants must make connections that resonate between consumers and brands, products, services and experiences.
Smartphones and tablets are incredibly powerful mobile commerce tools.
IMRG reports that 51 percent of United Kingdom sales in the last three months of 2015 were conducted on smartphones or tablets, while United States mobile commerce, according to Forrester data, is expected to reach $142 billion this year, with one-third of Web traffic and 11 percent of sales originating from smartphones.

It is growing and growing get your ap now from Rossini.com