More Google stuff

More Google info

Having high rankings in Google's mobile search results is very important. More than 50% of all searches on Google happen on mobile devices. In addition, Google has a market share of more than 95% on smartphones and tablets.
If your website is listed in Google's search results on mobile devices, your website will get many more visitors and potential customers.

More keyword info:
Modern search engine algorithms focus on topics, not on individual keywords. It is not necessary to use every possible keyword variation on your web pages (for example 'cheap travel insurance', 'cheapest travel insurance', 'cheap travel insurances', etc.).
It is much more important that the content is related to a particular topic ('cheap travel insurance', 'traveling', 'do I need a travel insurance', etc.).

More.....

Optimize many pages of your site
To get the best results, optimize different pages of your website for different search terms that are all related to the main topic of your site.
If you do that, you will make sure that your site becomes relevant to a particular topic. It will be much easier to get high rankings for the individual keywords then.

More to come soon.