How important is good content? When you consider that the words on your
website, Facebook, LinkedIn or Twitter pages are often the first impression
that potential customers get of your business, that makes content very
important.
Imagine meeting a potential customer for the first time
with the chili you had for lunch staining your shirt or having lipstick on your
teeth. Some people wouldn’t hear a word you’d said because they’d be distracted
by your appearance. There is real truth
in the old saying “You only get one chance to make a first impression.” If that impression isn’t good, you may not
get another opportunity to tell that prospective customer why your business
would be a good fit for them.
When it comes to content, poor grammar and spelling make
a bad first impression. Boring content makes no impression at all. If you’re going to invest time and money into
creating an Internet presence for your business, you want to make sure that
you’re engaging your prospective customers, not pushing them away. Content should make potential customers want
to learn more about your business. Good content should educate and even
entertain. It can be the difference
between a new customer or a blown prospect.
Rossini Management Systems has decades of experience
providing customers with high quality website design that will draw traffic to
your business. Lately, they have added
social media updates to their portfolio of services. This allows you to do what you do best and
let someone else keep your brand in the public eye with regular social media
updates and even a blog.
It is my belief that you can never have enough good content so if you need some help just let me know and we can post it for you.
Until next time....
Joe
No comments:
Post a Comment