Monday, July 20, 2015

How important is content

A guest blog by Tom Rambo:



How important is good content?  When you consider that the words on your website, Facebook, LinkedIn or Twitter pages are often the first impression that potential customers get of your business, that makes content very important.
Imagine meeting a potential customer for the first time with the chili you had for lunch staining your shirt or having lipstick on your teeth. Some people wouldn’t hear a word you’d said because they’d be distracted by your appearance.  There is real truth in the old saying “You only get one chance to make a first impression.”   If that impression isn’t good, you may not get another opportunity to tell that prospective customer why your business would be a good fit for them.
When it comes to content, poor grammar and spelling make a bad first impression. Boring content makes no impression at all.  If you’re going to invest time and money into creating an Internet presence for your business, you want to make sure that you’re engaging your prospective customers, not pushing them away.  Content should make potential customers want to learn more about your business. Good content should educate and even entertain.  It can be the difference between a new customer or a blown prospect.
Rossini Management Systems has decades of experience providing customers with high quality website design that will draw traffic to your business.  Lately, they have added social media updates to their portfolio of services.  This allows you to do what you do best and let someone else keep your brand in the public eye with regular social media updates and even a blog. 

It is my belief that you can never have enough good content so if you need some help just let me know and we can post it for you.

Until next time....

Joe

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