SEO is important

If you want to succeed with your website, you have to decide how much you will spend on search engine optimization. As SEO is crucial to survive the fierce online competition, the question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money? Pick an experienced SEO company and also one that has marketing and sales experience. SEO needs someone who understands the market and the ability of a person that knows what your potential customers want and need. What is a good fee? Our fees go from $100.00 and up and what you get depends on what your needs are.

From Axandra: Read on it might shock you:

How much do SEO companies charge?

If you decide to hire an SEO agency, there are several pricing models:
1. Hourly consulting: the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$).
2. Fixed prices: businesses that are new to SEO often buy services at fixed prices. This can be a website content audit (usually $500-$7,500), link profile audits ($500-$7,500) or SEO copywriting ($0.10-$0.50 per word).
3. Monthly retainer: the most popular pricing model is a monthly payment. On average, SEO agencies and individuals charge $750-5,000 per month. Depending on how much you pay, you can expect different services: regular analytics reports, on-site optimization, link building, keyword research, etc.

Some offshore companies offer 'SEO' services for much lower prices ($100-$500/month). In general, you can be sure that these services use spam techniques to 'promote' your website and that these services will backfire on you.

If an SEO service is too cheap, it's likely that they use risky methods. That's a lesson that many businesses had to learn in the past.

Should you hire an SEO agency or should use use a do-it-yourself tool?

This depends on your needs. If you have the money, hiring an SEO agency or an SEO professional can be a good solution. To get results, you should invest at least $2500 per month. If you pay less, you'll only get automated reports.

Search engine optimization takes time. SEO is a long-term investment. You will get the best results if you regularly work on your web pages.

As I have tried to tell our clients...SEO takes time and experience.

More to come...

Joe