I will say but this, there are some shopping carts that are fairly easy to implement and then there are others that trust me...they will make you curse!!!! It is a proven fact that many large brick and mortar stores are making a big leap into e-commerce to not only sell more but to actually bring people into their stores via sales and coupons. Remember if you have someone helping you with marketing, please keep a way to track the viability of the marketing campaign and one way is through special coupon offers that can be tracked if redeemed. I also recommend that you use special tracking reporting software that gives you an edge to know where people are going and how long they spend on your web site. Remember that if you are spending money to drive traffic to product A but the reports say they are going to product B instead well there must be a reason. Maybe product A was looked at but product B was the real reason or interested your potential customer once they did get in.
Remember, if you are in retail you should give e-commerce a very close look. If you sell anything that people might want to buy and are having some problems getting it noticed, try e-commerce. Finally, remember that not all shopping carts are alike or work the same way, you have to research it or use a vendor that can guide you. Remember, I can help you and help you get leads and sales.
Talk soon
Joe Rossini
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