If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high.
For example, if you want to be listed for the search term "buy black adidas samba sneaker in knoxville" then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don't need many inbound links to get high rankings for that keyphrase.
The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results
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