You hear me say I can bring you leads but in truth I should be saying what you should do to bring in your own leads!!! Here is a snippet or two from a leading net source on advertising on-line:
Rather than accumulating debt to spend on marketing try to create something that is free that you can give away. Sell food? Offer free recipes and a free online cookbook. Sell software? Give away a lite version. Looking to build a platform? Offer a strong API. Sell consulting or information? Offer with papers and/or a blog. As you gain exposure you can give away less and spend more time and effort making your customer relationship deeper and more meaningful.
What else can you do? Advertise to your own customers! Sounds funny ha? How simple an idea? Yes capture your own e-mail lists then advertise to them via e-mail newsletters!This strategy works and will bring leads and sales!
Here is a recent example of one of our successful e-news letters we created for a customer:
http://www.rossini.com/layouts/hottest_software/newsletter4.html
This is just a sample not totally done but it gives you an idea that it can work.
Another form of advertising is just plain sending out a simple text message to your clients like we did for www.streakfreemichigan.com. Here is an example and it doubled her sales over night! Simple, to the point and well it worked!
Save time and money with our ultimate cleaning cloth made from patented mirafiber. This cloth uses only water to clean any surface. It is green technology at its best." The Ultimate cloth cleans windows, glass, mirrors, windshields, shower doors, stainless steel, ceramic tile, granite, marble and more. This “green cloth” is washable, bleachable, and is guaranteed for 5 years!
Take a look at our web site www.streakfreemichigan.com and see the many green options that are perfect for a small holiday gift.
Free shipping through the end of the year on all orders big and small!
Please feel free to visit our informational blog on our website at www.streakfreemichigan.com. Thank you for reading this e-mail and I hope to see you as a valued customer soon.
Lorraine
Streak Free Michigan
P.O. Box 115
Bradley, Michigan 49311
This simple blog has worked! By the way, her ultimate cloth is great and I highly recommend it.
From Lorraine see what she says: It looks like the e mails are paying off. Sales are coming from all parts of the country!
Another way to stimulate your own traffic is: Write articles
Writing Articles is an excellent way to promote your website and best of all you can get recognize as an Internet business expert. You can submit your article to ezine or article directory. We at Rossini.com can show you the way! Be an expert in your field!!!
How about doing SEo to get more leads? Here is an opinion from the net that makes sense:
The Outsourcing Option
Full disclosure: I am biased. I run a search engine marketing agency. But I hope you’ll hear me out anyway.
Hiring an SEO agency to either handle the full scope of work or to consult on research and strategy and delegate to your web developer makes sense in many situations. SEO agencies usually spend a great deal of time researching strategies and tactics and compiling resources - all of which can help you hit the ground running with your SEO campaign. But you need to find the right agency.
Let’s be clear: no SEO agency can guarantee you rankings or growth. If they tell you they can, they’re being either dishonest or foolish, or both. The bottom line is that SEO experts don’t control the search engines. Changes to Google’s algorithm can, and usually do, come unannounced. That is out of our hands.
This doesn’t mean, however, that the burden of risk should fall entirely on your shoulders. Failure of a campaign shouldn't’t mean you lost your investment, the agency “did their best” and it just didn’t work out. Smart agencies recognize that the best thing they can do is share the risk with the client. How? Simply: they set specific goals and benchmarks and stick to them. That may mean they continue working at a discounted rate if they don’t reach a goal. On the other hand, they may offer to work on a performance-based contract from the start so their compensation will be linked directly to the return on your investment. The point is, it should be more of a partnership than a client/vendor relationship. That is as important now as it ever has been.
SEO is scalable - you don’t have to throw everything and the kitchen sink into it. Sometimes just taking a few small steps here and there over time adds up to success. Other times you need a one-time overhaul of your site, or maybe a long-term relationship with an expert who can help chart the course. It will depend on the goals you set for your website and how realistic they are given the limits of time and resources. But search engines are going to remain the primary driver of traffic and sales on the web for the foreseeable future. SEO, for that reason, shouldn't’t be an afterthought to your marketing plan, even in tough economic times - indeed, with such a high potential return on your investment, it should be a priority.
Well enough for now, I believe that despite the economy, using my strategies, you can still make sales and be successful!!
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